Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

ISBN:

9780750667357

Title:

Author:

Swarbrooke, John.

Personal Author:

Swarbrooke, John.

Edition:

2nd ed.

Publication Information:

London ; Burlington, MA : Butterworth-Heinemann, 2007.

Physical Description:

ix, 428 p. : ill. ; 25 cm.

General Note:

Previous ed.: 1999.

Contents:

1. Introduction -- 2. The history of tourist behaviour -- 3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism -- 4. Motivators -- 5. Determinants -- 6. Models of the purchase decision-making process -- 7. Typologies of tourist behaviour and segmentation of the tourism market -- 8. The global pattern of tourism demand -- 9. National differences : domestic, outbound and inbound -- 10. The nature of demand in different segments of the tourism market -- 11. Consumer behaviour and markets in the different sectors of tourism -- 12. Researching tourist behaviour : marketing research -- 13. The marketing mix and tourist behaviour -- 14. The green tourist : myth or reality? -- 15. Rise of the global/Euro tourist? -- 16. The emergence of new markets and changes in tourist demand -- 17. Quality and tourist satisfaction -- 18. Conclusions -- 19. The future of tourist behaviour -- Case studies -- 1. PGL adventure holidays -- 2. Thomas Cook's Club 18-30 -- 3. The segmentation of the outbound Japanese market -- 4. Segmenting the leisure shopping market -- 5. The Savoy Hotel, London -- 6. First Choice Holidays' all-inclusive package -- 7. The cruise market : Carnival Cruise Lines -- 8. Wensleydale Creamery, Hawes, North Yorkshire -- 9. Societe Roquefort, Roquefort, France -- 10. Industrial tourism in France -- 11. British Airways - environmental policy -- 12. TUI, Germany - environmental policy -- 13. Ragdale Hall - health hydro -- 14. The international spa market -- 15. Adventure tourism in New Zealand -- 16. Gay and lesbian tourism in Australia -- 17. EasyJet -- 18. Las Vegas, Nevada, USA -- 19. Taiwan : the emergence of a new major outbound tourism market -- 20. The inbound, market to the Republic of Cyprus -- 21. Susi Madron's Cycling for Softies.

Subject Term:

Consumer behavior.

Tourism.

Added Author:

Horner, Susan,, 1956-

Format:

Books

Electronic Access:

Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2006934146-d.html
Table of contents only http://www.loc.gov/catdir/toc/fy0707/2006934146.html

Publication Date:

2007

Publication Information:

London ; Burlington, MA : Butterworth-Heinemann, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 SWA	Book	1	Standard shelving location	Searching... Unknown
338.4791 SWA	Week loan	2	Standard shelving location	Searching... Unknown

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Summary

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism

Context

The Purchase-Decision Process

Typologies of Tourist Behaviour

Tourism Demand and Markets

Consumer Behaviour and Marketing

Topical Issues in Tourist Behaviour

Conclusions and Future

Case Studies

Glossary of Terms

Bibliography

Index

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Summary

Summary

Table of Contents