by
Hall, Stephen F.
Call Number
641.3 HAL
Publication Date
2000
Format:
Books
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54897.5625
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by
Wemischner, Robert.
Call Number
ARC 641.514068 WEM
Publication Date
1998
Summary
This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. You'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. You'll also learn how to market and promote your store and build a steady clientele, exceed your customers' expectations for quality and service, use in-store signage and irresistible merchandise displays to increase sales, expand or convert an existing business, and fine-tune your business to promote growth.
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix03/97014628.html
Publisher description http://www.loc.gov/catdir/description/wiley033/97014628.html
Publisher description http://www.loc.gov/catdir/description/wiley033/97014628.html
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46125.4805
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