HOSPITALITY MANAGEMENT-FRONT COVER -- HOSPITALITY MANAGEMENT -- COPYRIGHT -- CONTENTS -- LIST OF FIGURES -- LIST OF TABLES -- ABOUT THE AUTHOR -- ACKNOWLEDGEMENTS -- AUTHOR'S PREFACE -- CHAPTER 1- WHERE ARE WE GOING? THE NATURE OF HOSPITALITY MANAGEMENT -- CHAPTER 2- WHAT KIND OF INDUSTRY? STRUCTURE, STRATEGY AND THE NATURE OF THE HOSPITALITY INDUSTRY -- CHAPTER 3- A PEOPLE BUSINESS? HUMAN RESOURCES IN THE HOSPITALITY SECTOR -- CHAPTER 4- IS YOUR ROOM ALRIGHT? ACCOMMODATION MANAGEMENT IN HOSPITALITY -- CHAPTER 5- ARE YOU ENJOYING YOUR MEAL? FOOD AND BEVERAGE MANAGEMENT IN HOSPITALITY -- CHAPTER 6- WOULD YOU LIKE TO JOIN OUR CUSTOMER LOYALTY PROGRAMME? MARKETING AND CONSUMPTION IN HOSPITALITY -- CHAPTER 7- CAN I SPEAK TO WHOEVER'S IN CHARGE? THE ROLE OF MANAGEMENT IN HOSPITALITY -- CHAPTER 8- SO YOU GIVE DEGREES TO WAITERS? HOSPITALITY MANAGEMENT EDUCATION -- CHAPTER 9- CONCLUSION - THE PROOF OF THE PUDDING? -- WEB RESOURCES AND APPLICATIONS -- REFERENCES -- INDEX.