1.
by
Bowie, David.
Call Number
647.0688 BOW
Publication Date
2012
Summary
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of i
Format:
Electronic Resources
Relevance:
114682.3203
View Other Search Results
by
Bowie, David.
Call Number
647.940688 BOW
Publication Date
2004
Format:
Books
Relevance:
126784.0156
View Other Search Results
Limit Search Results
Narrowed by: