Marketing : a concise guide to the hospitality industry / Garry Collins.
ISBN:
09597713711 :
Title:
Marketing : a concise guide to the hospitality industry / Garry Collins.
Author:
Collins, Garry, 1954-
Personal Author:
Edition:
2nd ed.
Publication Information:
Melbourne : Technology Press, 2003.
Physical Description:
x, 205 p. ; 27 cm.
General Note:
Includes index.
One copy in reserve room
'Marketing : a concise guide to the hospitality industry' has been written for THHGLE12B Develop and Manage Marketing Strategies and THHGCS07B Co-ordinate Marketing Activities -- Back cover.
Subject Term:
Format:
Books
Publication Date:
2003
Publication Information:
Melbourne : Technology Press, 2003.