Hospitality marketing and consumer behavior : creating memorable experiences / edited by Vinnie Jauhari, PhD.

ISBN:

9781315341996

Title:

Author:

Jauhari, Vinnie, editor.

Physical Description:

1 online resource (379 pages) : illustrations.

Series:

Advances in Hospitality and Tourism

Local Note:

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subject Term:

Hospitality industry -- Marketing.

Consumer behavior.

Added Author:

Jauhari, Vinnie,

Format:

Electronic Resources

Electronic Access:

Click to View

Publication Date:

2017

Publication Information:

Oakville, Ontario :

Apple Academic Press,

2017.

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Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 HOS	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Author Notes

Jauhari, Vinnie

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Summary

Summary

Author Notes