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Marketing and Management Sciences [electronic resource] : Proceedings of the International Conference on ICMMS 2008
ISBN:
9781848165106
Title:
Marketing and Management Sciences [electronic resource] : Proceedings of the International Conference on ICMMS 2008
Author:
Simos, Theodore E.
Personal Author:
Simos, Theodore E.
Publication Information:
London : World Scientific Publishing Company, 2010.
Physical Description:
1 online resource (640 p.)
General Note:
Description based upon print version of record.
Contents:
CONTENTS; Preface; Conference Details; Online Atmospherics: Classification and Comparison Between British and Spanish Consumers Almudena Eizaguirre, María García Feijoo, Jaione Yábar; 1. Introduction and background; 2. Methodology; 3. Key findings; References; The Battle of Marathon: Segmenting, Targeting and Positioning in the Ancient and Contemporary Greece Christos Livas, George Gkiokas, Shumaila Yousafzai; 1. Battle Scene; 2. Segmentation; 3. Positioning; 4. Targeting; Administrative Faculties of Academic Leaders Damianos P. Sakas, T. E. Simos

1. Political position vis-à-vis private Universities2. Finding sustainable competitive advantage for State Universities; 3. Fundamental management abilities; 4. Survey Methodology; 5. Survey Findings; 5.1. Qualitative Analysis; 5.2. Quantitative Analysis; 6. Academic Planning; 7. Monitoring and evaluation; 8. Communication - Negotiation; 9. Suggestions; 9.1. Educational Methodology; 10. Conclusions - Future Survey; References

Request for a New Scheme of Internet Interconnections and Network Usage Charging for Next Generation Internet Services Dohoon Kim, Hyun-Ju Chang, Kyung-Sun Lee, Su-Jung Lee1. Introduction; 2. Next Generation Internet and Network Usage Charging Issue; 3. Key Economic Components for an Effective Scheme of Network Usage Charging; 4. Concluding Remarks; References; The Collaborative Product Lifecycle Management in the Enterprise 2.0 Domenico Consoli; 1. Introduction; 2. Enterprise 2.0; 3. Productive entities (data and process); 4. The collaborative PLM; Conclusion; References

Demarketing in the Industrial Sector Doris Reingruber1. Introduction and state of the field; 2. Identification of research gaps; 3. Aims of the research project; 4. Methodology; References; Promotion and Hospitality Industry: Albania as a Case Study Elenica Pjero, Irma Shyle; 1. Introduction; 2. Methodology; 3. Marketing and Promotion; 4. Conclusions and recommendations; References; Predictors of Behavioural Loyalty in a Professional Sport Membership Context Emily J. Sheridan, Geoffrey N. Soutar, James A. Dimmock; 1. Background; 2. Major Research Question; 3. Theories / Models; 4. Method

4.1. Pilot Study4.2. Main Study; 5. Data Analysis; Acknowledgments; References; Factors Influencing Knowledge Sharing in an Electronic Community of Practice Emrah Orhun, James Hopple; 1. Introduction; 2. Theoretical Framework; 3. Research Methodology; 4. Results; 4.1. Intention to Share; 4.2. Knowledge Contribution; 5. Conclusions; Acknowledgments; References; The Relation Between Consumer Innovativeness and Innovation Success: The Case of iPhone Francesca Cabiddu, Maria Chiara Di Guardo, Daniela Pettinao; 1. Introduction; 2. Background literature

3. The iPhone case: Discussion and conclusion
Subject Term:
Electronic books. -- local.

Management.

Marketing.
Added Author:
Sakas, Damianos P.

Konstantopoulos, Nikolaos.
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2010
Publication Information:
London : World Scientific Publishing Company, 2010.