Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers.

ISBN:

9780471332701

Title:

Author:

Lewis, Robert C., 1930-

Personal Author:

Lewis, Robert C., 1930-

Edition:

3rd ed.

Publication Information:

New York : John Wiley & Sons, c2000.

Physical Description:

xxi, 923 p. : ill., maps ; 25 cm.

Contents:

App. B. Technological Advances and Futures -- Cases in Hospitality.

Subject Term:

Hospitality industry -- Marketing.

Added Author:

Chambers, Richard E. (Richard Everett), 1956-

Format:

Books

Publication Date:

2000

Publication Information:

New York : John Wiley & Sons, c2000.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 LEW	Book	1	Standard shelving location	Searching... Unknown

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Author Notes

ROBERT C. LEWIS, PhD, is Professor Emeritus, University of Massachusetts?Amherst. He is the author of Cases in Hospitality Marketing and Management, Second Edition, and Cases in Hospitality Strategy and Policy, both published by Wiley. RICHARD E. CHAMBERS, MBA, is Vice President of Marketing at HRI Companies, the parent company of Leading Hotels of the World and Prima Hotels, based in New York City.

Introduction

To Hospitality Marketing

The Concept of Marketing

Marketing Services and the Hospitality Experience

Relationship Marketing

The Marketing System

Strategic Marketing

The Marketing Environment

Understanding Competition

The Marketing Plan

The Hospitality Customer

Understanding Individual Customers

Understanding the Organizational Customers

Defining The Market

Differentiation, Segmentation, and Target Marketing

Market Positioning and Branding

The Marketing Mix

The Hospitality Mix and the Product/Service Mix

The Hospitality Presentation Mix

The Hospitality Pricing Mix

The Communications Mix: Foundations and Advertising

The Communications Mix: Sales Promotions, Merchandising, Public Relations and Publicity

The Communications Mix: Personal Selling

Hospitality Distribution Systems

Appendices

Cases in Hospitality

Glossary

Indexes

World Maps

Available:*

Bound With These Titles

On Order

Summary

Summary

Author Notes

Table of Contents