The international hotel industry : sustainable management / Timothy L. G. Lockyer.

ISBN:

9780789033390

Title:

Author:

Lockyer, Timothy L. G.

Personal Author:

Lockyer, Timothy L. G.

Publication Information:

New York : Haworth Hospitality Press, 2007.

Physical Description:

xx, 201 p. 22 cm.

Subject Term:

Hotel management.

Format:

Books

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip078/2007000480.html

Publication Date:

2007

Publication Information:

New York : Haworth Hospitality Press, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.94068 LOC	Book	1	Standard shelving location	Searching... Unknown

Summary

Develop insight into the hotel management decision-making process.

The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues, insights from senior international hotel managers, and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management, placement of hotel location, marketing decisions, yield management, and others are discussed in detail.

Textbooks on the hotel industry are often limited in scope to only one discipline, perspective, or geographic area. The International Hotel Industry: Sustainable Management is international, interdisciplinary, and thought-provoking, allowing readers to understand management issues better by broadening the scope of their knowledge. Current and real examples of problems and issues are posed by the book through case study and interviews with hotel managers around the world. Invaluable for use as a textbook in graduate and undergraduate-level courses in hospitality and hotel management, the book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas.

Each chapter in The International Hotel Industry: Sustainable Management includes:

chapter objectives key word definitions chapter review introduction to topic summary of chapter discussion of issues case studies pertaining to topic review questions to spark ideas and discussion

The International Hotel Industry: Sustainable Management is a valuable resource for anyone in hotel management, educators, and students in capstone courses in hospitality.

Asad Mohsin

Foreword	p. ix
Preface	p. xv
Acknowledgments	p. xix
Introduction: Characteristics of the Hotel Industry	p. 1
Intangibility	p. 1
Inseparability	p. 2
Variability	p. 2
Perishability	p. 3
Chapter 1 Location	p. 11
Chapter Objectives	p. 11
Introduction to Theory: Location	p. 12
Location and Room Rate	p. 14
The Changing Hotel Location	p. 17
Location and New Property Development	p. 20
Location and Social Impact	p. 22
Location and Employment Opportunities	p. 23
Summary	p. 25
Discussion	p. 25
Case Studies	p. 26
Chapter 2 Marketing	p. 47
Chapter Objectives	p. 47
Introduction to Theory: Marketing	p. 49
The Ps of Marketing	p. 49
Needs, Wants, and Demands	p. 50
Market Segmentation	p. 52
Product Differentiation	p. 54
Understanding the Factors Guests Are Looking For	p. 57
Emotion and the Purchase Decision	p. 59
Internal Marketing	p. 60
Marketing Research and Intelligence	p. 62
Hotels.com	p. 64
Summary	p. 65
Discussion	p. 66
Case Studies	p. 66
Chapter 3 Human Resources	p. 75
Chapter Objectives	p. 75
Introduction to Theory: Human Resources	p. 77
Part-Time Employees	p. 78
Education and Employees	p. 80
Human Resources and Occupancy	p. 82
Staff Recruitment and Turnover	p. 87
Employee Training	p. 88
Employer Expectations	p. 93
The Work Week	p. 95
Job Rotation	p. 96
Summary	p. 98
Discussion	p. 99
Case Studies	p. 99
Chapter 4 Empowerment	p. 105
Chapter Objectives	p. 105
Introduction to Theory: Empowerment	p. 107
Group Empowerment	p. 111
Moment of Truth	p. 115
Level of Empowerment	p. 116
Rewards and Culture	p. 118
Leading an Empowered Organization	p. 120
Summary	p. 121
Discussion	p. 121
Case Studies	p. 122
Chapter 5 Resource Management	p. 127
Chapter Objectives	p. 127
Introduction to Theory: Resource Management	p. 129
Standards	p. 131
Variance Analysis	p. 132
Purchasing	p. 133
Health and Safety Issues	p. 135
Hotel Ownership	p. 139
Hotel Life Cycle	p. 140
Hotel Refurbishment	p. 142
Maintenance Planning	p. 144
Housekeeping	p. 146
Outsourcing	p. 148
Summary	p. 150
Discussion	p. 151
Case Studies	p. 152
Chapter 6 Yield Management	p. 157
Chapter Objectives	p. 157
Introduction to Theory: Yield Management	p. 159
Room Rate and Occupancy	p. 163
Pricing Strategies	p. 167
Market Segmentation	p. 168
External Influences	p. 168
Other Hotel Operations	p. 170
Impact on Guest Satisfaction	p. 171
The Internet	p. 173
Summary	p. 177
Discussion	p. 177
Case Studies	p. 178
Chapter 7 Sustainability	p. 183
Chapter Objectives	p. 183
Introduction to Theory: Sustainability	p. 184
External Influences on a Hotel and Sustainability	p. 185
Management Decisions and Impact on Sustainability	p. 186
Hotels and Social Sustainability	p. 188
Summary	p. 190
Discussion	p. 191
Index	p. 193

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