by
Nykiel, Ronald A.
Call Number
910.688
Publication Date
2007
Summary
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility stu
Format:
Electronic Resources
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114678.4375
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by
Nykiel, Ronald A.
Call Number
658.83 NYK
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Relevance:
109796.5703
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