Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam.

ISBN:

9780080450803

Title:

Author:

Oh, Haemoon.

Publication Information:

Amsterdam : Elsevier, c2008.

Physical Description:

xxii, 552 p. : ill. ; 24 cm.

Subject Term:

Hospitality industry -- Marketing.

Food service -- Marketing.

Restaurants -- Marketing.

Added Author:

Oh, Haemoon.

Pizam, Abraham.

Format:

Books

Publication Date:

2008

Publication Information:

Amsterdam : Elsevier, c2008.

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Shelf Number	Material Type	Copy	Shelf Location	Status
647.950688 HAN	Not for loan	1	Standard shelving location	Searching... Unknown
647.950688 HAN	Week loan	2	Standard shelving location	Searching... Unknown

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Conrad LashleyAzilah KasimDavid BojanicWoody G. KimStowe Shoemaker and Camille KapoorKathryn LaTourPeter O'ConnorDia Zeglat and Yuksel Ekinci and Andrew LockwoodAlan D. BrightDogan Gursoy and Christina G. ChiAnna S. Mattila and Heejung RoKarl TitzH. G. Parsa and David NjiteChris Ryan and Huimin GuMuzaffer Uysal and Xiangping Li and Ercan Sirakaya-TurkAlain DecropMichael DavidsonKarin Weber and Prakash K. ChathothKathryn Hashimoto

Preface	p. vii
List of Contributors	p. xi
Part 1 Hospitality Marketing Concepts	p. 1
1 Marketing hospitality and tourism experiences	p. 3
2 Socially responsible hospitality and tourism marketing	p. 32
3 Hospitality marketing mix and service marketing principles	p. 59
Part 2 Hospitality Marketing Functions and Strategies	p. 85
4 Branding, brand equity, and brand extensions	p. 87
5 Relationship and loyalty marketing	p. 119
6 Advertising, public relations and crisis management	p. 153
7 Distribution channels and e-commerce	p. 186
8 Service quality and business performance	p. 209
Part 3 Hospitality Consumer Behavior	p. 237
9 Motivations, attitudes, and beliefs	p. 239
10 Travelers' information search behavior	p. 266
11 Customer satisfaction, service failure, and service recovery	p. 296
12 Experiential consumption: Affect - emotions - hedonism	p. 324
13 Psychology of pricing: A review and suggestions	p. 353
Part 4 Destination Marketing	p. 381
14 Destination branding and marketing: The role of marketing organizations	p. 383
15 Push-pull dynamics in travel decisions	p. 412
16 Group decision making	p. 440
Part 5 Special Topics	p. 471
17 Internal marketing	p. 473
18 Strategic alliances	p. 501
19 Research on the casino industry	p. 524
Index	p. 548

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