by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
105494.6953
by
Douglas, Alexander.
Call Number
647.940688
Publication Date
2014
Summary
This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Format:
Electronic Resources
Relevance:
2.6152
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by
Dahl, J.O. (Joseph Oliver), 1893-1942.
Call Number
ARC 647.940688 DAH
Publication Date
1939
Format:
Books
Relevance:
2.7900
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