Marketing research / Donald R. Cooper ; Pamela S. Schindler.
ISBN:
9780072837865
9780073054308
Title:
Marketing research / Donald R. Cooper ; Pamela S. Schindler.
Author:
Cooper, Donald R.
Personal Author:
Publication Information:
Boston, Ma. : McGraw-Hill Irwin, 2006.
Physical Description:
xxvi, 790 p. : ill. (chiefly col.) ; 29 cm. + 1 CD-ROM (in case 19 cm).
Series:
McGraw-Hill/Irwin Series in marketing
Series Title:
McGraw-Hill/Irwin Series in marketing
Contents:
Includes bibliographical references and index.
Added Author:
Format:
Books
Publication Date:
2006
Publication Information:
Boston, Ma. : McGraw-Hill Irwin, 2006.