by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
120274.4766
by
Brunt, Paul.
Call Number
338.4791 BRU
Publication Date
2017
Format:
Books
Relevance:
0.1078
View Other Search Results
by
Iland, Patrick, author.
Call Number
641.220994 ILA
Publication Date
2017
Summary
"Australian Wine: styles and tastes, people and places" is the key to understanding and enjoying Australian wine. Absorbing text and interesting photography take the reader on a journey from the vineyard to the wine in the glass. It is a comprehensive and practical guide to the way grapes are grown and how wine is made and how the different practices influence the taste of the wine. A feature of the book is the extensive coverage of the sensory profiles of Australia's wine styles, highlighting the incredible and fascinating diversity that make up the modern Australian premium wine scene. The concise, easy to follow, educational approach makes it an ideal book for anyone who is interested in wine. The book contains 290 pages of informative text, maps, wine style guides, tasting clues and over 300 photographs to illustrate the richness, diversity and quality of Australian wine. It has been written for students, the wine trade and the general wine consumer who wants to know a little more about Australian wine. It can be used in wine courses, hospitality courses, and for training retail, marketing and cellar door sales personnel or just to enjoy the read.
Format:
Regular print
Relevance:
0.1132
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
101653.3516
by
Murcott, Anne, editor.
Call Number
641.30072 HAN
Publication Date
2013
Format:
Books
Relevance:
0.0990
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
143749.2813
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
105491.9297
8.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
Relevance:
105493.9141
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevance:
105493.8516
by
Foskett, David, 1951-
Call Number
647.95 FOS
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008270701.html
Relevance:
0.1231
by
Golden-Romero, Pat.
Call Number
647.940688 GOL
Publication Date
2007
Summary
"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030471.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Relevance:
2.6052
by
Nykiel, Ronald A.
Call Number
658.83 NYK
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Relevance:
109796.5703
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