by
Palazzo, Maria.
Call Number
658.827
Publication Date
2024
Summary
This insightful book explores contemporary consumer behaviour and marketing practices.
Format:
Electronic Resources
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0.1195
by
Jolliffe, Lee.
Call Number
338.17372
Publication Date
2023
Format:
Electronic Resources
Relevance:
0.0921
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by
Legrand, Willy.
Call Number
647.94068
Publication Date
2023
Format:
Electronic Resources
Relevance:
0.0583
by
Rather, Raouf Ahmad.
Call Number
910.688
Publication Date
2023
Format:
Electronic Resources
Relevance:
1.6219
5.
by
Chatzopoulou, Elena.
Call Number
647.94068
Publication Date
2023
Format:
Electronic Resources
Relevance:
109798.3438
by
Mei, Xiang Ying Ying.
Call Number
910.285
Publication Date
2023
Format:
Electronic Resources
Relevance:
0.1078
by
Brown, Tim.
Call Number
394.2068
Publication Date
2022
Summary
A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
Format:
Electronic Resources
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0.0953
by
Katsoni, Vicky.
Call Number
338.4791
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0487
by
Hassan, Azizul.
Call Number
331.761915492
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0487
by
Vinod, Ben.
Call Number
647.940681
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0487
by
Thirumaran, K., ditor.
Call Number
XX(296654.1)
Publication Date
2021
Summary
Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Format:
Electronic Resources
Relevance:
0.1414
by
Ngoasong, Michael Z.
Call Number
647.94068
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.0554
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