by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.1231
by
Fyall, Alan, author.
Call Number
647.940688 FYA
Publication Date
2019
Summary
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format:
Books
Relevance:
89652.3281
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by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
120274.4766
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
114669.0000
by
Hudson, Simon.
Call Number
647.940688 HUD
Publication Date
2017
Format:
Books
Relevance:
101656.3516
by
Bowie, David, author.
Call Number
647.940688 HOS
Publication Date
2017
Format:
Books
Relevance:
143749.3438
by
Brunt, Paul.
Call Number
338.4791 BRU
Publication Date
2017
Format:
Books
Relevance:
0.1078
by
Iland, Patrick, author.
Call Number
641.220994 ILA
Publication Date
2017
Summary
"Australian Wine: styles and tastes, people and places" is the key to understanding and enjoying Australian wine. Absorbing text and interesting photography take the reader on a journey from the vineyard to the wine in the glass. It is a comprehensive and practical guide to the way grapes are grown and how wine is made and how the different practices influence the taste of the wine. A feature of the book is the extensive coverage of the sensory profiles of Australia's wine styles, highlighting the incredible and fascinating diversity that make up the modern Australian premium wine scene. The concise, easy to follow, educational approach makes it an ideal book for anyone who is interested in wine. The book contains 290 pages of informative text, maps, wine style guides, tasting clues and over 300 photographs to illustrate the richness, diversity and quality of Australian wine. It has been written for students, the wine trade and the general wine consumer who wants to know a little more about Australian wine. It can be used in wine courses, hospitality courses, and for training retail, marketing and cellar door sales personnel or just to enjoy the read.
Format:
Regular print
Relevance:
0.1132
by
Chibili, Michael N., editor.
Call Number
647.94068 MOD
Publication Date
2016
Format:
Books
Relevance:
0.1031
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
101653.3516
by
Murcott, Anne, editor.
Call Number
641.30072 HAN
Publication Date
2013
Format:
Books
Relevance:
0.0990
by
Sigala, Marianna.
Call Number
338.47910285 SOC
Publication Date
2012
Summary
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Format:
Books
Relevance:
0.1147
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