by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2003 2002
Format:
Books
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114678.4922
by
Collins, Garry, 1954-
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
Relevance:
120274.7578
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by
Collins, Garry.
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
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120279.0938
by
Gray, William S., 1936-
Call Number
647.94068 GRA
Publication Date
2003
Format:
Books
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0.1474
Call Number
647.940688 THR
Publication Date
2003
Summary
Examples of hospitality marketing letters.
Format:
Books
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3.0222
by
Williams, Alistair.
Call Number
647.95068 WIL
Publication Date
2002
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2002071173.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html
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0.1361
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
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Books
Relevance:
109800.6953
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2002 2001
Format:
Books
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143749.4844
by
Hsu, Cathy H. C.
Call Number
647.940688 HSU
Publication Date
2002
Format:
Books
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134462.7969
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2001
Format:
Books
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126779.1563
by
Taylor, Derek, 1932-1997.
Call Number
647.94068 TAY
Publication Date
2001
Format:
Books
Relevance:
2.8024
by
Baker, Kevin, 1949-
Call Number
647.94 BAK
Publication Date
2000
Format:
Books
Relevance:
0.1581
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