by
Berge, Petter M.
Call Number
647.06799999999998
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1715
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
143749.2813
View Other Search Results
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
105491.9297
by
Simos, Theodore E.
Call Number
658.8
Publication Date
2010
Summary
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Format:
Electronic Resources
Relevance:
0.0864
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
126778.9766
by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
0.1031
by
Ching, Jacqueline.
Call Number
910.23
Publication Date
2010
Summary
In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
Format:
Electronic Resources
Relevance:
0.1132
Call Number
TR DVD 338.4791945 COM
Publication Date
2009
Summary
A case study of Mt Hotham resort in the Victorian Alps as an illustration of how branding and marketing influences the way people make tourism decisions.
Format:
Other
Relevance:
0.1961
by
Jha, S.M.
Call Number
647.950688 JHA
Publication Date
2009
Format:
Electronic Resources
Relevance:
2.3851
by
Wood, Roy C., 1959-
Call Number
647.068 SAG
Publication Date
2008
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Relevance:
0.0864
by
Seidel, Paul.
Call Number
TR DVD 380.14591 UPS
Publication Date
2008
Summary
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format:
Other
Relevance:
1.5924
12.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
Relevance:
105493.9141
Limit Search Results
Narrowed by: