THE FOUNDATION OF HOTEL MARKETING -- BEHAVIOURAL PROFILE OF HOTEL CUSTOMERS -- HOTEL MARKET SEGMENTATION -- MARKETING INFORMATION SYSTEM FOR HOTELS -- HOTEL PRODUCT STRATEGY -- HOTEL PROMOTION STRATEGY -- HOTEL PRICING STRATEGY -- HOTEL PLACEMENT STRATEGY -- OVERALL MARKETING STRATEGY FOR HOTEL -- EMERGING CHALLENGES BEFORE HOTEL INDUSTRY -- HOTEL PLANNING FOR 21ST CENTURY -- BIBLIOGRAPHY