Tourism and hospitality marketing / Sharron Dickman.

ISBN:

9780195507652

Title:

Author:

Dickman, Sharron.

Personal Author:

Dickman, Sharron.

Publication Information:

Melbourne : Oxford University Press, 1999.

Physical Description:

xviii, 438 p. : ill.

General Note:

Includes index.

Subject Term:

Tourism -- Australia -- Marketing

Hospitality industry -- Australia -- Marketing

Format:

Books

Publication Date:

1999

Publication Information:

Melbourne : Oxford University Press, 1999.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.47910688 DIC	Book	3	Standard shelving location	Searching... Unknown

Tourism and Hospitality Marketing examines contemporary marketing theory and practice in the travel industry. It reflects the unique challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality.

Author Notes

Sharron Dickman is at Pathfinder Marketing.

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Summary

Summary

Author Notes