Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

Cover image for Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

ISBN:

9781409420910

Title:

Social media in travel, tourism and hospitality : theory, practice and cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

Author:

Sigala, Marianna.

Publication Information:

Farnham : Ashgate, 2012.

Physical Description:

xxii, 316 p. : ill. ; 24 cm.

Series:

New directions in tourism analysis.

Contents:

Machine generated contents note: pt. 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1.Introduction to Part 1 / Marianna Sigala -- 2.Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and wineandhospitalitynetwork.com / Athina Nella -- 3.Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism / Marianna Sigala -- 4.`Creating the Buzz': Merchant City (Glasgow) Case Study / Alan Stevenson -- 5.Examining Hotel Managers' Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong Kong / Rob Law -- pt. 2 WEB 2.0: APPLICATIONS FOR MARKETING -- 6.Introduction to Part 2 / Evangelos Christou -- 7.Theoretical Models of Social Media, Marketing Implications, and Future Research Directions / John C. Crotts -- 8.Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing / Ulrike Gretzel -- 9.National DMOs and Web 2.0 / Daniela Attard --

Contents note continued: 10.Arizona Meeting Planners' Use of Social Networking Media / Timothy J. Tyrrell -- 11.Web 2.0 and Pricing Transparency in Hotel Services / Athina Nella -- 12.Blogs: "Re-inventing" Tourism Communication / Serena Volo -- pt. 3 WEB 2.0: TRAVELLERS' BEHAVIOUR -- 13.Introduction to Part 3 / Ulrike Gretzel -- 14.Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media / Jacques Bulchand-Gidumal -- 15.Use and Creation of Social Media by Travellers / Ulrike Gretzel -- 16.Users' Attitudes Toward Online Social Networks in Travel / Anil Bilgihan -- 17.An Exploration of Wine Blog Communication Patterns / Dimitrios Vagianos -- 18.The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism / Achim Spiller -- pt. 4 WEB 2.0: KNOWLEDGE MANAGEMENT AND MARKET RESEARCH -- 19.Introduction to Part 4 / Marianna Sigala -- 20.Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry / Kalotina Chalkiti --

Contents note continued: 21.Analysing Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis / Peyton R. Mason -- 22.Social Media Monitoring: A Practical Case Example of City Destinations / Jim Hamill.

Subject Term:

Tourism -- Social aspects.

Hospitality industry -- Social aspects.

Travel -- Online chat groups.

Tourism -- Computer network resources.

Hospitality industry -- Computer network resources.

Place marketing -- Computer network resources.

Web 2.0 -- Economic aspects.

Web 2.0 -- Social aspects.

Added Author:

Sigala, Marianna.

Format:

Books

Publication Date:

2012

Publication Information:

Farnham : Ashgate, 2012.

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Shelf Number	Material Type	Copy	Shelf Location	Status
338.47910285 SOC	Book	1	Standard shelving location	Searching... Unknown

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Summary

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Author Notes

Marianna Sigala, Assistant professor, University of the Aegean, Greece, Evangelos Christou, Professor, Alexander TEI of Thessaloniki, Greece and Ulrike Gretzel, Associate Professor, University of Wollongong, Australia

Introduction

Part 1 Web 2.0: Strategic and Operational Business Models

Introduction to part 1Marianna Sigala

Web 2.0 and networks in wine tourism: the case studies of greatwinecapitals.com and wineandhospitalitynetwork.comEvangelos Christou and Athina Nella

Web 2.0 and customer involvement in new service development: a framework, cases and implications in tourismMarianna Sigala

'Creating the buzz': Merchant City (Glasgow) case studyJim Hamill and Alan Stevenson

Examining hotel managers' acceptance of Web 2.0 in website development: a case study of hotels in Hong KongDaniel Hee Leung and Andy Lee and Rob Law

Part 2 Web 2.0: Applications for Marketing

Introduction to part 2Evangelos Christou

Theoretical models of social media, marketing implications and future research directionsBing Pan and John C. Crotts

Riding the social media wave: strategies of DMOs who successfully engage in social media marketingJun (Nina) Shao and Mary Ann Dávila Rodríguez and Ulrike Gretzel

National DMOs and Web 2.0Jim Hamill and Alan Stevenson and Daniela Attard

Arizona meeting planners' use of social networking mediaWoojin Lee and Timothy J. Tyrrell

Web 2.0 and pricing transparency in hotel servicesEvangelos Christou and Athina Nella

Blogs: 're-inventing' tourism communicationSerena Volo

Part 3 Web 2.0: Travellers' Behaviour

Introduction to part 3Ulrike Gretzel

Travellers 2.0: motivation, opportunity and ability to use social mediaEduardo Parra-López and Desiderio Gutiérrez-Taño and Ricardo J. Díaz-Armas and Jacques Bulchand-Gidumal

Use and creation of social media by travellersKyung-Hyan Yoo and Ulrike Gretzel

Users' attitudes toward online social networks in travelKhaldoon 'Khal' Nusair and Mehmet Erdem and Fevzi Okumus and Anil Bilgihan

An exploration of wine blog communication patternsVasiliki Vrana and Kostas Zafiropoulos and Dimitrios Vagianos

The effect of e-reviews on consumer behaviour: an exploratory study on agro-tourismKatia L. Sidali and Matthias Fuchs and Achim Spiller

Part 4 Web 2.0: Knowledge Management and Market Research

Introduction to part 4Marianna Sigala

Knowledge management and Web 2.0: preliminary findings from the Greek tourism industryMarianna Sigala and Kalotina Chalkiti

Analysing blog content for competitive advantage: lessons learned in the application of software aided linguistics analysisJohn C. Crotts and Boyd H. Davis and Peyton R. Mason

Social media monitoring: a practical case example of city destinationsAlan Stevenson and Jim Hamill

Index

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Summary

Summary

Author Notes

Table of Contents