Hospitality marketing / Neil Wearne.

ISBN:

9781862504431

Title:

Author:

Wearne, Neil

Personal Author:

Wearne, Neil

Publication Information:

Elsternwick, Vic. : Hospitality Press, 1994.

Physical Description:

352 p.

Contents:

Contents:customer mix - product mix - service concept - planning discipline - sustaniable competitive advantage - positioning - local hotel strategiesadvertising strategies - sales promotion, publicity strategies - forecasting market demand.

Subject Term:

Hospitality industry -- Marketing

Hotels -- Marketing

Restaurants -- Marketing

Format:

Books

Publication Date:

1994

Publication Information:

Elsternwick, Vic. : Hospitality Press, 1994.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 WEA	Book	4	Standard shelving location	Searching... Unknown

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Summary

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.