WAILRC logo

Cover image for Competitive marketing in tourism [digital videorecording].
Competitive marketing in tourism [digital videorecording].
Title:
Competitive marketing in tourism [digital videorecording].
Publication Information:
[Bendigo, Vic.] : Video Education Australasia, c2009.
Physical Description:
1 videodisc (DVD)(27 min.) : sd., col. ; 4 3/4 in.
General Note:
Color recording system: PAL.
Contents:
Defining a destination -- Image & branding -- Sustainability and destination competitiveness -- the role of co-operation in building competitiveness -- Destination marketing.
Subject Term:
Tourism -- Marketing -- Victoria -- Alpine regions.

Ski resorts -- Victoria -- Marketing.

Interpersonal relations.

Hospitality industry -- Employees.
Geographic Term:
Hotham, Mount (Vic.) -- Description and travel.
Format:
Other
Publication Date:
2009
Publication Information:
[Bendigo, Vic.] : Video Education Australasia, c2009.