by
Cai, Liping A., editor.
Call Number
658.812 QUA
Publication Date
2018
Summary
This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Format:
Electronic Resources
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0.0891
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2.
by
Hudson, Simon
Call Number
647.94068 HUD
Publication Date
2012
Summary
Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
Format:
Electronic Resources
Relevance:
0.0864
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