by
Marinov, Vasil P., editor.
Call Number
338.4791 23
Publication Date
2018
Summary
This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspetives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, if offers a collection of recent regional and marketing studies. The first part is dedicated to traditional tourism and hospitality issues ranging from tourism policy and planning and management practices, through cultural even marketing to the need for more intercultural communication. Special attention is paid to new developments in specialised types of tourism and specific tourist destinations. The second part of the book deals with new developments in the tourism industry offering a range of chapters on new technologies and techniques, the modern concept of urban and city tourism development and specific new and innovative tourism types and products--back cover.
Format:
Electronic Resources
Relevance:
0.0816
by
Krebs, Rafael A., editor.
Call Number
306.4819 23
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.1667
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Call Number
338.4791 23
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0921
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
101653.3516
by
Okumus, Fevzi.
Call Number
647.94 OKU
Publication Date
2014
Summary
This ebook on contemporary hospitality research addresses key issues and challenges in the hospitality and tourism field. Written by leading scholars in the hospitality and tourism field to contribute it: addresses productivity, quality and relationship marketing in service operations; explains and synthesizes major services operations research foci from the past century; presents a critical review of the human resources management (HRM) research in the generic HRM and the hospitality fields; evaluates the evolution of hospitality marketing research over the last 25 years and illustrates how t
Format:
Electronic Resources
Relevance:
0.1313
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