Cover image for Contemporary issues in events, festivals and destination management.
ISBN:
9781787146495
Title:
Contemporary issues in events, festivals and destination management.
Author:
Van Niekerk, Mathilda, 1972-. author.
Physical Description:
1 online resource (233 pages)
Series:
International Journal of Contemporary Hospitality Management ; v.29
Contents:
Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation branding -- Enhancing destination competitiveness through disability sport event legacies -- Identifying antecedents and outcomes of festival satisfaction -- How to create a profitable boothscape? -- The event and festival life cycle - developing a new model for a new context -- The effects of festival attendees' experiential values and satisfaction on re-visit intention to the destination -- In pursuit of an environmentally friendly convention industry.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Added Author:
Format:
Electronic Resources
Electronic Access:
Click here to view book
Publication Date:
2017
Publication Information:
Bradford, West Yorkshire :

Emerald Publishing Limited,

2017.

©2017.