This e-book includes tourism and hospitality papers from the University of Central Florida Rosen College. Papers look at human resource management and marketing.

This ebook investigates the following: trends in hospitality management research; customer loyalty in the hospitality industry; transitioning loyalty programmes; talent management and work-life balance: serive quality in China's hospitality and tourism industry; and sustainability issues and hospitality and tourism firms' strategies.

This ebook addresses the complexities of internationalisation within the hospitality industry across a range of countries and the implications of this for hospitality management education. A number of the papers were selected from the 4th International Conference on Services Management hosted by Oxford Brookes University in the May of 2009, demonstrating the relevance of hospitality research to the broader service sector.

This international e-book focuses on the hospitality industry in India. The Indian economy is on a trail of growth accompanied increased foreign investment, more business and leisure travel, and more opportunities for growth in the tourism sector. The research papers in this e-book capture the flavour of the fascinating transition that is taking place in India, and cover a diverse range of areas from the use of information technology for reservation in mid-size hotels in Indian to environmental consciousness.

The topic of this ebook was particularly chosen because of the importance of ethical and sustainability issues and concerns related to the hospitality and tourism industry in China during the past 30 years. The authors from the worldwide locations such as the USA, UK, New Zealand, Hong Kong, Macau, Taiwan, and Chinese mainland have contributed their innovative views significantly to the discussion. Most of the issues and concerns discussed in the chapters included in this ebook are generally related to the hospitality and tourism industry globally. In this ebook, the audience can view ethical