Internationalization of the hospitality industry [electronic resource].

ISBN:

9780857249760

Title:

Author:

Brookes, Maureen.

Personal Author:

Brookes, Maureen.

Publication Information:

Bradford : Emerald Group Publishing Limited, 2011.

Physical Description:

1 online resource (137 p.)

Series:

International Journal of Contemporary Hospitality Management: Volume 23, Issue 2

General Note:

Description based upon print version of record.

Contents:

Cover; CONTENTS; Editorial advisory board; Editorial; Comparative historical analysis of four UK hotel companies, 1979-2004; Do investors reward restaurant firms that go abroad?; Commercial hospitality; Customer-to-customer interaction (CCI): a cross-cultural perspective; Diversity management strategies of global hotel groups; Internationalising hospitality management degree programmes; Exploring the internationalisation prospects of a Chinese domestic hotel firm; Book review

Subject Term:

Food industry and trade -- Quality control.

Hospitality industry.

Hospitality management.

Services management.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2011

Publication Information:

Bradford : Emerald Group Publishing Limited, 2011.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
664.00685	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

This ebook addresses the complexities of internationalisation within the hospitality industry across a range of countries and the implications of this for hospitality management education. A number of the papers were selected from the 4th International Conference on Services Management hosted by Oxford Brookes University in the May of 2009, demonstrating the relevance of hospitality research to the broader service sector.