This e-book includes tourism and hospitality papers from the University of Central Florida Rosen College. Papers look at human resource management and marketing.

This ebook investigates the following: trends in hospitality management research; customer loyalty in the hospitality industry; transitioning loyalty programmes; talent management and work-life balance: serive quality in China's hospitality and tourism industry; and sustainability issues and hospitality and tourism firms' strategies.

This ebook addresses the complexities of internationalisation within the hospitality industry across a range of countries and the implications of this for hospitality management education. A number of the papers were selected from the 4th International Conference on Services Management hosted by Oxford Brookes University in the May of 2009, demonstrating the relevance of hospitality research to the broader service sector.