Travel motivation: linking theory to practice -- Guiding tourists to their ancestral homes -- Deconstructing tourist typologies: the caseof backpacking -- Using group comparisons in AMOS toexplore shopping as a travel driver -- In-depth tourism's influences on serviceinnovation -- Executive training exercises in small hotelmarketing -- Using the ratings grid in tourism/eventmanagement -- Writing a credible form letter: implicationsfor hospitality and tourism service recoverystrategy.