Cover -- Editorial -- A note from the Editor -- Assessing lake-destination image: insights from the industry side -- The multiple dimensions of consumption values in ecotourism -- Wellness tourism: stress alleviation o rindulging healthful habits? -- Choice overload in holiday destination choices -- Environmental commitment in holiday transport mode choice -- Digging deep into the experience - flow and immersion patterns in a mountain holiday -- Codes of ethics for travellers are not motivating.