by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2011
Format:
Books
Relevance:
77632.2031
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2008
Summary
"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008274680.html
Relevance:
77632.1094
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by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2005
Summary
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Ausralia, New Zealand, and the Asia Pacific. Author Mills from Griffith University, Qld.
Format:
Books
Relevance:
63389.8008
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