The strategic management of higher education [electronic resource] : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.

Cover image for The strategic management of higher education [electronic resource] : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.

ISBN:

9781606491034

Title:

The strategic management of higher education [electronic resource] : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.

Author:

Kazeroony, Hamid H.

Edition:

1st ed.

Publication Information:

Physical Description:

1 online resource (x, 173 pages).

Series:

Strategic management collection,

General Note:

Title from PDF title page (viewed Jan. 25, 2012).

Contents:

1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony -- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington -- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky -- 4. Change process in existing institutions / David P. Bugay -- 5. The changing learners / Michael J. Sukowski -- 6. Supporting learners' activities / Robert Thorn -- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick -- 8. Publishers' technologies and their impact on higher education / Virginia Jones -- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach -- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller -- 11. Accreditation / Cyndy J. Woods-Wilson -- 12. Marketing your institution and its programs / Helena Kantanen -- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony -- References -- Index.

Local Note:

eBooks on EBSCOhost

Subject Term:

Universities and colleges -- Administration.

Added Author:

Kazeroony, Hamid H.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2012

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
378.111 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.