by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
1.5703
by
Getz, Donald, 1949-, author.
Call Number
658.456 GET
Publication Date
2018
Format:
Books
Relevance:
52744.5508
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by
Shaw, Amie, author.
Call Number
344.9401 SHA
Publication Date
2018
Summary
This is the second edition of the well-regarded local text, Employment Relations. This new edition takes an even more practical approach to a complex area, considering both the industrial regulation and human resources dimensions of the employment relationship. As well as providing a comprehensive guide to employment relations in Australia, the text also offers a selective international comparative view on the management of the employment relationship.The text explains and emphasises the real-world connections between the important theories of industrial relations and human resources, which are key components of the employment relations discipline. The overarching aim is for students to gain a deeper understanding of the 'World of Work', through the discipline of Employment Relations.
Format:
Books
Relevance:
0.8552
by
Standards Australia Limited, issuing body.
Call Number
658.72 STA
Publication Date
2017
Format:
Books
Relevance:
0.6934
by
Hitt, Michael A., author.
Call Number
658.4012 HIT
Publication Date
2017
Summary
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends you can implement immediately to succeed in your field. You'll discover how to integrate the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish competitive advantages and create value for stakeholders in the global marketplace. The freshly reimagined MindTap(R) learning solution provides you with real-world activities that will prepare you to excel as a leader and outperform rivals.
Format:
Books
Relevance:
34723.2227
by
Robbins, Stephen P., 1943-, author.
Call Number
658 ROB
Publication Date
2016
Summary
Management: The Essentials covers the concepts essential to management in the 21st century in a fresh, lively format thats perfectly suited to a typical university semester. So whether you want to be a good manager or work for one, youll be prepared for the challenges ahead.
Format:
Books
Relevance:
57336.8320
by
Chibili, Michael N., editor.
Call Number
647.94068 MOD
Publication Date
2016
Format:
Books
Relevance:
39655.8359
by
Vallen, Gary K., author.
Call Number
647.94068 VAL
Publication Date
2014
Format:
Books
Relevance:
1.6032
by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
0.0981
by
Hubbard, Graham.
Call Number
658.4012 HUB
Publication Date
2011
Summary
The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed.
Format:
Books
Relevance:
63390.8203
by
Hayes, David K.
Call Number
647.94068 HAY
Publication Date
2011
Summary
"This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful."--Provided by publisher.
Format:
Books
Relevance:
54898.6328
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
60139.4375
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