by
Publishing, BusinessNews.
Call Number
658.56
Publication Date
2014
Summary
This work offers a summary of the book "THE EXPERIENCE ECONOMY: Work is Theatre and Every Business a Stage B." by JOSEPH PINE II and JAMES GILMORE.Every business is based on what they choose to charge money for. Therefore, the most important question to every business should be: "what do my customers value the most?". This isn't always easy to answer, but when you do, you will know which areas to focus on, and crucially, where to add value. Many of your customers will pay more money for a premium product. In fact, if you get your added value (i.e. "experience") right, customers will even pay
Format:
Electronic Resources
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0.9039
by
Pine, B. Joseph, author.
Call Number
658.56 PIN
Publication Date
2011
Summary
More than ten years ago, the seminal book on experience innovation by Joe Pine and Jim Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only on consumer allegiance, but also a more profitable bottom line. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format:
Books
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0.9553
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by
Pine, B. Joseph, author.
Call Number
658.56 PIN
Publication Date
2011
Summary
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorableand lucrativeimpression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesincluding the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format:
Electronic Resources
Relevance:
0.9678
by
Boatwright, Peter.
Call Number
658.575
Publication Date
2010
Summary
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Format:
Electronic Resources
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1.0405
by
Lawley, Brian.
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
36602.3789
by
Winsor, John.
Call Number
658.8
Publication Date
2010
Summary
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format:
Electronic Resources
Relevance:
1.5953
by
Cohen, Greg.
Call Number
005.1068 C678A 2010 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
1.1728
by
Lawley, Brian.
Call Number
658.56 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
1.6289
by
Trott, Paul
Call Number
658.575 TRO
Publication Date
2008
Summary
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible." "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
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67237.2891
by
Hauptly, Denis J.
Call Number
658.575 22
Publication Date
2008
Format:
Electronic Resources
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1.6005
by
Ong, S. K., 1969-
Call Number
745.2 22
Publication Date
2008
Summary
Efficient management of product information is vital for manufacturing enterprises in this information age. Considering the proliferation of product information, tight production schedules, and intense market competition, human intelligence alone cannot meet the requirements of efficient product development. Technologies and tools that support information management are urgently needed. This volume presents the design reuse methodology to support product development. Significant efforts have been made to create an intelligent and optimal design environment by incorporating the contemporary technologies in product family design, artificial intelligence, neural networks, information theories, etc. This volume covers both theoretical topics and implementation strategies, with detailed case studies to help readers gain an insight in areas such as product information modeling, information analysis, engineering optimization, production cost estimation, and product performance evaluation.
Format:
Electronic Resources
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1.5104
by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
Connect to Table of contents
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
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