Cover -- Contents -- INTRODUCTION -- OVERVIEW -- WHAT IS LATENT DEMAND AND THE P.I.E.? -- THE METHODOLOGY -- Step 1. Product Definition and Data Collection -- Step 2. Filtering and Smoothing -- Step 3. Filling in Missing Values -- Step 4. Varying Parameter, Non-linear Estimation -- Step 5. Fixed-Parameter Linear Estimation -- Step 6. Aggregation and Benchmarking -- Step 7. Latent Demand Density: Allocating Across Cities -- SUMMARY OF FINDINGS -- THE WORLDWIDE MARKET POTENTIAL -- AFRICA -- EXECUTIVE SUMMARY -- ALGERIA -- ANGOLA -- BENIN -- BOTSWANA -- BURKINA FASO -- BURUNDI -- CAMEROON -- CAPE VERDE -- CENTRAL AFRICAN REPUBLIC -- CHAD -- COMOROS -- CONGO (FORMERLY ZAIRE) -- COTE D'IVOIRE -- DJIBOUTI -- EGYPT -- EQUATORIAL GUINEA -- ETHIOPIA -- GABON -- GHANA -- GUINEA -- GUINEA-BISSAU -- KENYA -- LESOTHO -- LIBERIA -- LIBYA -- MADAGASCAR -- MALAWI -- MALI -- MAURITANIA -- MAURITIUS -- MOROCCO -- MOZAMBIQUE -- NAMIBIA -- NIGER -- NIGERIA -- REPUBLIC OF CONGO -- REUNION -- RWANDA -- SAO TOME E PRINCIPE -- SENEGAL -- SIERRA LEONE -- SOMALIA -- SOUTH AFRICA -- SUDAN -- SWAZILAND -- TANZANIA -- THE GAMBIA -- TOGO -- TUNISIA -- UGANDA -- WESTERN SAHARA -- ZAMBIA -- ZIMBABWE -- ASIA & THE MIDDLE EAST -- EXECUTIVE SUMMARY -- AFGHANISTAN -- ARMENIA -- AZERBAIJAN -- BAHRAIN -- BANGLADESH -- BHUTAN -- BRUNEI -- BURMA -- CAMBODIA -- CHINA -- HONG KONG -- INDIA -- INDONESIA -- IRAN -- IRAQ -- ISRAEL -- JAPAN -- JORDAN -- KUWAIT -- KYRGYZSTAN -- LAOS -- LEBANON -- MACAU -- MALAYSIA -- MALDIVES -- MONGOLIA -- NEPAL -- NORTH KOREA -- OMAN -- PAKISTAN -- PALESTINE -- PAPUA NEW GUINEA -- PHILIPPINES -- QATAR -- SAUDI ARABIA -- SEYCHELLES -- SINGAPORE -- SOUTH KOREA -- SRI LANKA -- SYRIAN ARAB REPUBLIC -- TAIWAN -- TAJIKISTAN -- THAILAND -- TURKEY -- TURKMENISTAN -- UNITED ARAB EMIRATES -- UZBEKISTAN -- VIETNAM -- YEMEN -- EUROPE -- EXECUTIVE SUMMARY -- ALBANIA -- ANDORRA -- AUSTRIA -- BELARUS -- BELGIUM -- BOSNIA AND HERZEGOVINA -- BULGARIA -- CROATIA -- CYPRUS -- CZECH REPUBLIC -- DENMARK -- ESTONIA -- FINLAND -- FRANCE -- GEORGIA -- GERMANY -- GREECE -- HUNGARY -- ICELAND -- IRELAND -- ITALY -- KAZAKHSTAN -- LATVIA -- LIECHTENSTEIN -- LITHUANIA -- LUXEMBOURG -- MALTA -- MOLDOVA -- MONACO -- NETHERLANDS -- NORWAY -- POLAND -- PORTUGAL -- ROMANIA -- RUSSIA -- SAN MARINO -- SLOVAKIA -- SLOVENIA -- SPAIN -- SWEDEN -- SWITZERLAND -- UKRAINE -- UNITED KINGDOM -- LATIN AMERICA -- EXECUTIVE SUMMARY -- ARGENTINA -- BELIZE -- BOLIVIA -- BRAZIL -- CHILE -- COLOMBIA -- COSTA RICA -- ECUADOR -- EL SALVADOR -- FALKLAND ISLANDS -- FRENCH GUIANA.