Intro -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 Introduction -- The Nordic Context -- Iceland -- Norway -- Sweden -- Finland -- Denmark -- Overview of Book -- References -- 2 Guides on a Crossroad: Between Deregulation and Entrepreneurship -- Introduction -- "Jobcrafting" Guides Adjusting to Change -- The Association of Authorized Tourist Guide-Declining Powers in the Fourth Industrial Revolution -- The Tourist Guide Diploma Programme-Towards Flexibilization, Entrepreneurship and Innovation -- Discussion -- Conclusion -- References -- 3 Tourism Employment and Education in a Danish Context -- Introduction -- Tourism in Denmark -- The Danish Welfare System -- The Bargaining Model -- The Flexicurity Model -- Employment Conditions in the Danish Tourism Sector -- Education and Employment -- Case Study: Digital Growth Development Project -- Background of the Project -- Discoveries -- Discussion and Conclusion -- References -- 4 Tourism Work: Public Management of the Tourism Workforce in Finland -- Introduction -- Tourism as an Industry in Finland -- Public Tourism Management in Finland -- The Multidimensional Challenges in Managing the Tourism Workforce in Finland -- Managing Tourism Workforce Through Development Projects -- Concluding Thoughts -- References -- 5 A Potential Treasure for Tourism: Crafts as Employment and a Cultural Experience Service in the Nordic North -- Introduction -- Culturally Sustainable Craft Labour in Tourism -- Scenarios as a Tool for Developing Creative Tourism in Lapland -- Developing Creative Tourism with Crafters in Finnish Lapland -- Well-Maintained Networks for Crafters -- Artists and Makers-Challenges and Opportunities -- Consuming in Creative Spaces -- Co-creation with Culturally Sustainable Methods -- Creative Core-Impact on Tourist Art and Culturally Sustainable Development.

Towards a Craftier Future -- References -- 6 Hardworking, Adaptive, and Friendly: The Marketing of Volunteers in Iceland -- Introduction -- Methods -- Results -- Voluntary Work -- Accommodation and Food -- The Volunteer's Characteristics -- The Host Family -- Nature, Sagas, and Travel -- Discussion -- Conclusion -- References -- 7 On the Move: Migrant Workers in Icelandic Hotels -- Introduction -- Mobility, Tourism Work and Migrant Workers -- The Experience of Working in an Icelandic Hotel -- Receptionists -- Housekeepers -- Discussion -- Implications for Professional Lives -- Implications for Personal Lives -- Conclusion -- References -- 8 "You Need to Consider How It Looks in the Eyes of the Guest": The Work of Teenage Girls in Tourism in Iceland -- Introduction -- Literature Review and Theoretical Framework -- Child and Adolescents' Environment and Contribution to the Labour Market in Iceland -- Teenage Girls as Human Resources in the Tourism Industry -- Training and Work Performance -- Job Satisfaction -- Methodology -- Findings -- Challenges When Beginning Work -- Remuneration and Benefits -- Working Environment -- The Best and Worst Aspect of Working in Tourism -- Discussion -- Conclusion -- References -- 9 Migrant Workers in Tourism: Challenges of Unions and Workers in the Icelandic Tourism Boom -- Introduction -- Tourism Growth and Migrant Workers -- Labour Unions and Migrant Workers in Era of Open Markets -- Unions' Concerns on Migrant Workers in Tourism -- Non-compliance with Collective Agreements -- Problematic Issues of Housing and Social Protection -- Diversity in Vulnerability Among Migrant Workers -- Employees in Tourism Industry Policy and Quality Systems -- Conclusion -- References -- 10 Employee Motivation and Satisfaction Practices: A Case from Iceland -- Introduction -- HRM in the Hospitality Industry -- Methodology.

Findings and Discussions -- Conclusion -- References -- 11 Managerial Practices of Co-creation and Psychosocial Work Outcomes -- Introduction -- Background -- Method -- Managerial Practices of Co-creation in the Nordic Context -- Conditioning for Flexibility in Co-creation -- Fostering Co-creation Competence Among Staff -- Mediating Social Support from Customers -- Providing a Safe Space to Ventilate Emotions -- Moderating Multicultural Dialogue -- "Getting Them to See the Whole [Service Chain]" -- Discussion and Concluding Remarks -- References -- 12 Seasonal Workers as Innovation Triggers -- Introduction -- Tourism Employment, Seasonality and Lifestyle -- Front-Line Employees and Innovation -- Communities of Practice and Advantages for Society from Leisure -- Study of Seasonal Workers -- Methodology -- Survey -- Group Interviews -- Findings -- Work Experience -- Inclusion in Innovation Activities on Site -- Vehicles of Knowledge-Experienced Seasonal Workers' Involvement in Innovation Activities -- Conclusion-Seasonal Workers as Innovation Triggers? -- References -- 13 Gateway, Fast Lane, or Early Exit? Tourism and Hospitality as a First Employer of Norwegian Youth -- Introduction -- The Norwegian Educational System -- First Encounters-Smooth or Brutal? -- The First Encounter-The Socialisation Process into Work -- Apprentices' Expectations and Experiences in Encounters with the (Hospitality and Tourism) Industry -- Discussion and Conclusions -- References -- 14 Labour Mobility in the Tourism and Hospitality Sector in Sweden -- Introduction -- Labour Mobility Research -- Data and Research Design -- Characterizing the Hospitality and Tourism Workforce -- Determinants of Labour Mobility -- Conclusion -- References -- 15 Downshifting Dutch Rural Tourism Entrepreneurs in Sweden: Challenges, Opportunities and Implications for the Swedish Welfare State.

Introduction -- Lifestyle Migration, Downshifting and the Swedish Welfare State -- Methods -- Dutch Tourism Entrepreneurs' Downshifting Practices in Värmland -- Conclusion -- References -- 16 Sustainable Tourism Employment, the Concept of Decent Work, and Sweden -- Introduction -- Theory and Context -- Method -- Quantitative Findings -- Qualitative Findings -- Discussion and Conclusions -- References -- 17 A Labour Regime Perspective on Workforce Formation in Nordic Tourism: Exploring National Tourism Policy and Strategy Documents -- Introduction -- A Labour Regime Perspective on Workforce Formation -- Workforce in Nordic Tourism -- Research Framework -- Workforce Formation from a Public Policy Viewpoint -- Finland -- Norway -- Sweden -- Discussion and Conclusions: Implications of Tourism Labour Regimes on Nordic Welfare States -- References -- 18 Battling the Past: Social, Economic, and Political Challenges to Indigenous Tourism Employment -- Introduction -- Hinterlands in History: The Southern Narrative -- Contemporary Challenges, Historical Roots -- Extractive Tourism -- Cultural Norms -- Legal Obstacles -- Discussion -- Considerations and Conclusion -- References -- 19 Hospitality Through Hospitableness: Offering a Welcome to Migrants Through Employment in the Hospitality Industry -- Introduction -- Background and Context -- Nordic Research on Migration and Tourism -- Theoretical Approach -- The Case of the Norwegian Hospitality Industry and the Host/Guest Dichotomy -- Julia -- Maria -- Anh -- Antti -- Analysis and Discussion -- Conclusion and Implications -- References -- 20 Tourism Employment in Nordic Countries: Trends, Practices and Opportunities -- Future Research Agenda -- References -- Index.