Summary

Departmental excellence is crucial in the development of any new product, but it's only part of the equation. Even the best local efforts can be compromised when a project is simply "thrown over the wall" to the next department. Many steps are duplicated while others are overlooked, crucial contributors are misinformed, and potentially successful products end up stumbling out of the gate. In fact, even with substantial market research and state-of-the-art technology, 90 percent of all new product offerings never earn a dime. Without seamless transitions in the development and delivery processes, countless dollars and hours are wasted -- money and time that could be better spent on creating or improving other products.