Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

ISBN:

9780814400654

9781281128058

Title:

Coolhunting : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

Author:

Gloor, Peter A. (Peter Andreas), 1961-

Personal Author:

Gloor, Peter A. (Peter Andreas), 1961-

Publication Information:

Physical Description:

1 online resource (xvii, 236 pages) : illustrations

Contents:

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

Local Note:

eBooks on EBSCOhost

Subject Term:

Creative ability in business.

Technological innovations -- Management.

Social networks -- Research.

Data mining.

Group decision making.

Added Author:

Cooper, Scott (Scott M.)

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2007

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.472 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

The book is structured around a series of lessons for unlocking and applying swarm creativity in organizations to build greater creativity, productivity, and efficiency. It explains how to harness an organization's natural ability to self-organize new processes spontaneously, and explains the traits that characterize collaborative members and community behavior. For business, these processes can result in successful development of products in R&D through lead-user innovation; better customer relationships by finding influencers and early adaptors; and better project management processes by finding gatekeepers and hidden leaders. The applications transcend sectors and organizations. It is about finding what is cool and putting that to productive use, whether by a small group of individuals or a large corporation.