Intro -- Preface -- Contents -- Editorial -- Part I: "Innovation in Tourism" -- Part II: "Shedding Lights on the Potentials of Special Types of Tourism" -- Part III: "Tourism Online" -- Part IV: "Tourism Management and Structure" -- Innovation in Tourism -- 1 Innovating and Diversifying Cultural Tourism in Europe Through Smart Movie Tourism in UNESCO Sites and Destinations. The Case Study of FAMOUS Project -- Abstract -- 1 Introduction: A General Overview of Screen Tourism -- 2 Literature Review: Screen Tourism and UNESCO Sites -- 3 Methodology. The Paths of an Applied Research in Screen Tourism -- 4 Best Practices in Screen Tourism. The Case Study of FAMOUS Project -- 5 Conclusion and Recommendations -- Acknowledgements -- References -- 2 Big Data Analytics in Smart Tourism Destinations. A New Tool for Destination Management Organizations? -- Abstract -- 1 Introduction -- 2 Big Data Analytics in the Context of Smart Tourism Destinations -- 3 Methodology -- 4 Current State and Best Practices of Big Data Analytics in Tourism Destinations -- 4.1 Big Data Collection -- 4.2 Big Data Exchange, Analysis and Visualization -- 5 The Use of Big Data Analytics to Overcome the Challenges of DMOs -- 5.1 Defining Destination Boundaries -- 5.2 Destination Demand Forecasting and Product Personalization -- 5.3 Ensuring DMO's Marketing Effectiveness and Competitive Position -- 5.4 Destination Governance Strengthening and Knowledge Sharing -- 5.5 Ensuring Destination Sustainability -- 6 Conclusion -- Acknowledgements -- References -- 3 Educating of Entrepreneurship Competence in Pre-university Education System: An Effective Way for Tourism Development and Innovation -- Abstract -- 1 Introduction -- 2 What Is the Entrepreneurial Competence? -- 2.1 Why Education of "Entrepreneurship"? -- 2.2 How Can "Entrepreneurship" Be Included in the Curriculum?.

3 Tourism Context in Albania -- 4 Connection of Entrepreneurial Competence with the Learning of Tourism Field, an Opportunity to Create "Capable Entrepreneurs" -- 5 Conclusions -- References -- Webliography -- 4 Entrepreneurship and Co-evolution in Tourism -- Abstract -- 1 Introduction -- 2 Tourist Destination: Analysis Perspectives -- 3 Co-evolutionary Perspective in Tourism -- 3.1 Co-evolution Model Between a Tourist Destination and a Tourist Enterprise -- 4 Strategic Networking in Tourism: Tourist Services and Clients -- 5 Conclusions and Limits -- References -- 5 Project ArchaeoCulTour: Innovative Valorization of Archaeological Heritage in Istria County Through Sustainable Cultural and Creative Tourism -- Abstract -- 1 Introduction -- 2 Conceptual Framework-Literature Review -- 3 Methodology -- 4 Istria-The Leading Tourist Region in Croatia -- 5 Results-Valorisation of Archeological Heritage Through Sustainable Cultural and Creative Tourism-Vrsar as a Case Study -- 6 Conclusion -- References -- 6 The Innovative Health Tourism's Environmental Management Sustainable Design Facilities Assessment Capability -- Abstract -- 1 Introduction -- 2 Medical Tourism Facilities' Operational Design Principles -- 3 Results -- 4 Conclusion -- References -- 7 The Concept of Dichotomy of the Innovation Process in an Enterprise -- Abstract -- 1 Introduction -- 2 Around the Term of Innovation in an Organization -- 3 The Unity of the Divided Process -- 4 Dichotomy of the Innovation Process―An Outline of the Concept -- 5 Identification of Innovations Implemented in Tourism Enterprises-Case Study -- 6 Final Remarks and Conclusions -- References -- 8 Value Creation in Service Over the Last Two Decades: A Meta-Analysis -- Abstract -- 1 Introduction -- 2 Literature Review -- 2.1 A Definition of Value -- 2.2 Value in Use and Value in Exchange.

2.3 Utilitarian Value, Hedonic Value, and Social Value -- 2.4 Service-Dominant Logic and Good-Dominant Logic -- 2.5 Value Creation and Value Co-creation -- 3 Methodology -- 3.1 Sample Selection -- 3.2 Data Processing -- 4 Results -- 4.1 Approaches -- 4.2 Words Cloud -- 4.3 Indicators in Use -- 4.4 Indicators Clusters -- 4.5 Indicators Categorization -- 5 Conclusion -- References -- 9 Innovative Cultural Tours in Athens: An Interesting Internship in the Era of Economic Crisis -- Abstract -- 1 Athens as a Case-Study. The Regeneration of a Mature Destination -- 1.1 Increase of Tourist Arrivals Since 2012 -- 1.2 The Market of Sharing Economy Extends the Touristic Map of Athens -- 1.3 The Changes in the Cultural Image and Profile of the City -- 2 Qualitative Field Research -- 3 Findings of the Qualitative Field Research -- 3.1 The Producer's Profile: New Business Models in Tourism-A New Entrepreneurial Culture -- 3.2 New Trends in Touring -- 3.3 The Profile of the Cultural Tourist in Athens -- 3.4 Segmenting the Cultural Tourism Market in Athens (Using the McKercher and Du Cros (2003) Model) -- 3.5 The Extent to Which These New Touristic Products Follow Cultural Consumer Trends -- 3.6 The Use of the Web and New Technologies -- 4 Conclusions -- References -- 10 Hotel Innovation and the Creation of Competitive Advantage -- Abstract -- 1 Introduction -- 2 Defining Innovation -- 3 Hotel Services and Innovation -- 4 Conclusion -- References -- Shedding Lights on the Potentials of Special Types of Tourism -- 11 Religious Tourism Development in Lesvos Island. Potentials and Prospects in a Spiritual Approach of Priests of Lesvos -- Abstract -- 1 Introduction -- 2 Literature Review -- 2.1 Religious Tourism -- 2.2 Religious Tourism in Greece -- 2.3 Religious Tourism in Lesvos -- 3 Methodology -- 4 Results -- 4.1 Demographic Characteristics of the Priests.

4.2 Current Situation of Religious Tourism Development in Lesvos -- 5 Conclusion -- References -- 12 Dark Tourism, the Dark Side of Cultural Tourism. Application to the City of Porto -- Abstract -- 1 Introduction -- 2 Dark Tourism -- 3 Methodology -- 4 Results -- 5 Conclusion -- References -- 13 The Potential of Street Art. Obstacles to the Commercialization of Street Art and Proposed Solutions -- Abstract -- 1 The Potential of Street Art -- 2 Obstacles to the Commercialization of Street Art -- 3 Challenges -- 3.1 Disperse Sources -- 3.2 No Street Art Specific Ontology -- 4 Impact of Street Art -- 4.1 Potential for Re-using Street Art Environments by Other Creative Industries -- 4.2 Potential for Generation of New Digital Content Based on Street Art to Be Re-Purposed -- 4.3 Valorisation of Environments and Increase Economic Prosperity of a Region Through Street Art -- 4.4 Providing a Boost to Tourism and Tourism Related Businesses -- 5 Conclusions -- Acknowledgements -- References -- 14 Agrotourism: A Lever for Rural Development Based on the Cultural Reserve of Greece -- Abstract -- 1 Introduction -- 2 Literature Review -- 3 Agrotourism: Development Lever -- 4 Agrotourism: Supplementary Facilities -- 5 Agrotourism and "Agricultural Sector" -- 6 Trends and Infrastructure of Agrotourism -- 7 Strategy and Tactics for Agrotourism -- 8 Forms of Agrotourism and Their Stimulation -- 9 Organization of the Countryside -- 10 Instead of Conclusion -- References -- 15 Philoxenia as a Component of the Tourism Experience in Culture and Total Quality Management in Hotel Sector -- Abstract -- 1 Introduction -- 2 Literature Review -- 3 Research Method -- 4 Research Results -- 5 Conclusions and Suggestions -- References -- 16 Museum Cluster in a Small City: Evidence from Russia -- Abstract -- 1 Introduction -- 2 Small Museums: A New Role in the Contemporary World.

3 Methodology -- 4 A Case of the Small Russian City Irbit -- 4.1 Location, History and Cultural Environment of the Irbit City -- 4.2 Irbit Museum Cluster-A New Project -- 5 Recommendations for the Development of the Irbit Museum Cluster -- 6 Conclusion -- Acknowledgements -- References -- 17 Tourist Sub-destinations: Shedding Light on a Neglected Touristic Behavior -- Abstract -- 1 Introduction -- 2 Literature Review -- 2.1 Marketing of Tourism Destination -- 2.2 Independent Traveler -- 2.3 The Sub-destination -- 2.4 The Perception of Value in a Tourist Destination -- 3 Methodology -- 4 Results -- 4.1 Characteristics of Tourists that Perceive a Destination as a Sub-destination -- 4.2 Perceptions of Value of Tourists that Perceive a Destination as a Sub-destination -- 5 Conclusion -- 5.1 Discussion -- 5.2 Conclusions and Future Agenda -- References -- 18 The Semiotic History of Thermal Springs and Their Contribution to Tourism Development -- Abstract -- 1 Introduction -- 2 The Thermal Springs and Their Use From Ancient to Today -- 3 The Contribution Factors of the Thermal Springs in the Economy -- 3.1 Legal Framework of Thermal Springs -- 3.2 Seasonality -- 3.3 Medical Coverage -- 3.4 The Non-promotion of Thermal Springs -- 3.5 The Non-qualitative Development of the Facilities -- 4 Conclusions -- 4.1 Suggestions for the Sustainability of Thermal Springs -- 4.2 Contribution to Tourism Development -- References -- 19 Unveiling the Profile of Tourists in Islands with Protected Areas to Promote Sustainable Tourism -- Abstract -- 1 Introduction -- 2 Methodology -- 3 Results -- 4 Discussion -- 5 Conclusions -- References -- 20 Motives and Involvement of Tourists in Eastern Macedonia & Thrace -- Abstract -- 1 Introduction -- 2 Literature Review -- 2.1 The Effect of Tourism in Environment -- 2.2 Motives as a Scientific Dimension in Tourism.

2.3 Involvement as a Scientific Dimension in Tourism.