Innovation management and new product development / Paul Trott.
ISBN:
9780273713159
Title:
Innovation management and new product development / Paul Trott.
Author:
Trott, Paul
Personal Author:
Edition:
4th ed.
Publication Information:
Harlow : FT Prentice Hall, 2008.
Physical Description:
xxvii, 581 p. : ill. ; 25 cm.
General Note:
Previous ed.: 2005.
Contents:
Pt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
Format:
Books
Electronic Access:
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
Publication Date:
2008
Publication Information:
Harlow : FT Prentice Hall, 2008.