by
Annacchino, Marc A.
Call Number
658.575 22
Publication Date
2007
Summary
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in todays global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. Shows how to better identify and target product value propositions in product line extensions and in securing new markets.
Format:
Electronic Resources
Relevance:
0.2460
by
Lawley, Brian.
Call Number
658.56 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
0.1714
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by
Gratton, Dean A.
Call Number
621.384 22
Publication Date
2007
Summary
In a constant stream of new ideas, wireless technologies continue to emerge offering a range of capabilities, each affording simplicity and ease-of-use. Such diversity and choice should surely beg the question, are manufacturers using the right technology for the right product? Developing Practical Wireless Applications will explore this question and, in doing so, will illustrate many of the wireless technologies currently available whilst drawing upon their individual strengths and weaknesses. More specifically, the book will draw your attention to the diverse collection of standardized and proprietary solutions available to manufacturers. As developers and innovators your choices are not restricted to any norm and, as such, a standardized or proprietary solution may afford you greater benefits in realising any product roadmap. Developing Practical Wireless Applications will provide you with a comprehensive understanding of how each technology works, coupled with an exploration into overlapping, complementary and competing technologies. In establishing this foundation, we will explore wireless applications in their context and address their suitability. In contrast, the book also considers the practicality of a wireless world in an attempt to better understand our audience and specific demographic groups. Coupled with a richer understanding of our consumers, along with our technology make-up we can indeed target wireless products more effectively. *Explores techniques used to attack wireless networks including WarXing, WarChalking, BlueJacking, and BlueSnarfing *Discusses applications utilizing ZigBee, NFC, RFID, Ultra-Wideband and WirelessUSB (WiMedia) *Details Bluetooth 2.x +EDR and introduces the v3.0 (BToverUWB) specification *Includes fundamental introductions to WiFi, namely 802.11i, 802.11p and 802.11n *Compares personal-area and wide-area communications including 3G, HSDPA, 4G, and WiMAX, as well as introducing Wireless Convergence.
Format:
Electronic Resources
Relevance:
0.1714
by
Trott, Paul
Call Number
658.575 TRO
Publication Date
2008
Summary
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible." "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
Relevance:
0.1565
by
Boatwright, Peter.
Call Number
658.575
Publication Date
2010
Summary
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.
Format:
Electronic Resources
Relevance:
0.1449
by
Winsor, John.
Call Number
658.8
Publication Date
2010
Summary
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format:
Electronic Resources
Relevance:
0.1355
by
Bauer, Andreas.
Call Number
658.827 MOM
Publication Date
2006
Format:
Books
Relevance:
0.1355
by
Hauptly, Denis J.
Call Number
658.575 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1323
by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
Connect to Table of contents
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Relevance:
0.1323
by
Pruitt, John.
Call Number
658.503 22
Publication Date
2006
Summary
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.
Format:
Electronic Resources
Relevance:
0.1292
by
Ulwick, Anthony W., 1957-
Call Number
658.575 ULW
Publication Date
2005
Summary
"In a book that challenges everything you have learned about being customer driven, innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated." "With information based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unsuitable and woefully misleading information that serves to derail the innovation process."--BOOK JACKET.
Format:
Books
Relevance:
0.1292
by
Cohen, Greg.
Call Number
005.1068 C678A 2010 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.1212
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