"Title Page " -- "Copyright Page" -- "Contents" -- "Foreword" -- "Acknowledgments" -- "Part 1 Agriculture and the Food Industry" -- "Chapter 1 The Role of Agriculture in Today’s Food Industry " -- "1.1 Introduction" -- "1.1.1 The Four Building Blocks" -- "1.1.2 Some History of Agriculture" -- "1.1.3 Eat More and Increase the Likelihood for Survival" -- "1.1.4 Food Can Be Grown and Plants Can Be Bred: What’s Next?" -- "1.1.5 From Very Old to Rather Recent Food-Preservation Techniques " -- "1.2 Agriculture: The Main Supplier to the Food Industry" -- "1.2.1 Artificial Ingredients" -- "1.2.2 The Main Raw Material Sources" -- "1.2.3 Milk’s the Star" -- "1.2.4 Milk…What Else?" -- "1.2.5 Other Excursions from Food" -- "1.2.6 Noncompeting Alternatives" -- "1.3 Agriculture’s New Role in Light of Food and Health" -- "1.3.1 Decades of Food Safety Rules and Regulations" -- "1.3.2 More Rules: What Do We Do?" -- "1.3.3 Raw Materials and Processes Become More Sophisticated" -- "1.4 Most Likely Drivers for Change in the Agriculture Industry" -- "1.5 Summary and Major Learning" -- "References" -- "Chapter 2 Water Management in Modern Agriculture: The Role of Water and Water Management in Agriculture and Industry " -- "2.1 Introduction" -- "2.2 Multiple Dimensions of Water" -- "2.3 On the Evolution of Water Institutions and Policies" -- "2.4 Reforming Water-Resource Management at the Micro-Level (Farm and Field) " -- "2.5 Reforming Regional Water-Allocation Regimes " -- "2.6 Improved Water Project Design" -- "2.7 Improved Water Quality" -- "2.8 Climate Change" -- "2.9 Summary and Major Learning" -- "References" -- "Chapter 3 Innovation in Plant Breeding for a Sustainable Supply of High-Quality Plant Raw Materials for the Food Industry " -- "3.1 Introduction" -- "3.2 Challenges for Future Agricultures and Food Industries".

"3.2.1 Strongly Growing Food Needs" -- "3.2.2 Energy Issues" -- "3.3 Genetic-Based Techniques for Plant Breeding in the Context of Agricultural Production " -- "3.3.1 Genetic Innovation and Agronomic Practices" -- "3.3.2 The Process of Plant Breeding and Its Main Limitations" -- "3.3.3 Preliminary Conclusions" -- "3.4 Trends: Shift in Allocation of Resources to Global Needs?" -- "3.4.1 Methodology" -- "3.4.2 Analysis of Investment in Seed Research and Development" -- "3.4.3 Analysis of Deviations and Distortions of R&&D Investments and Production Volumes" -- "3.5 A First Set of Conclusions and Recommendations" -- "3.6 Summary and Major Learning" -- "3.7 Appendix Tables" -- "References" -- "Chapter 4 The Agriculture of Animals: Animal Proteins of the Future as Valuable and Sustainable Sources for the Food Industry " -- "4.1 Livestock and Animal Husbandry" -- "4.1.1 How We Got to Now" -- "4.2 Animals: A Source of High‐Quality Proteins" -- "4.3 Animal Protein Demand in Emerging Markets" -- "4.4 Optimal Animal Welfare: Sustainable, Humane, and Healthy" -- "4.4.1 Animal Production Increase" -- "4.5 Animal-Breeding Programs " -- "4.5.1 Genomic Breeding of Animals" -- "4.6 The Use of Big Data for Management and Genetic Evaluations" -- "4.7 Summary and Major Learning" -- "References" -- "Part 2 The Future of the Food Industry" -- "Chapter 5 The Food Trends—The New Food—Enough Food? " -- "5.1 Historical Food Trends: From Then to Now" -- "5.1.1 Food and Beverages during the Period of Classical Greece" -- "5.1.2 Food and Beverages in the Roman Empire" -- "5.1.3 Food in Medieval Times in Central Europe" -- "5.1.4 From European Renaissance and Enlightenment to the First Industrial Revolution" -- "5.1.5 Food in the 20th Century: The Real Food Revolution".

"5.2 Present-Day Food Fashions and Trends: A Never-Ending Story " -- "5.2.1 Food and Nutrition Trends: A Story of Perception, Deception, and Beliefs" -- "5.3 New Food Sources: New Protein Sources" -- "5.3.1 Insects: A New Food Source?" -- "5.3.2 Increased Food Security through Exploiting New Protein Sources" -- "5.3.3 A “Crazy” Idea for Other Food Sources: Beyond Proteins" -- "5.4 Vegetarian Food and Its Potential Societal and Economic Impact" -- "5.5 Urban Gardening and Urban Agriculture" -- "5.5.1 The Urban Bee-Highways " -- "5.6 Summary and Major Learning" -- "References" -- "Chapter 6 The New Food Industry Business Model: From B2C to B2B, from Product Manufacture to Selling Know-How, and from Now to Then " -- "6.1 The Old: Develop, Manufacture, and Sell (“Demase”)" -- "6.1.1 The Fall of the Righteous" -- "6.2 The New: The Customer Is King, the Consumer Is an Enabler, and from B2C to B2B" -- "6.2.1 Slotting Allowance" -- "6.2.2 Retailers Become the Most Important Partners for Food and Beverage Companies" -- "6.2.3 How This Could Work: A Possible Path and Examples" -- "6.3 From Selling Products to Selling Know-How " -- "6.3.1 The Knowledge-Centric Company " -- "6.3.2 Engaging, Interacting, and Selling: The New Etiquette" -- "6.4 The Community of Consumers: It’s What They Want that Counts!" -- "6.4.1 The Consumers Become Involved" -- "6.5 Food-Related Trends and Hypes in Today’s Societies: An Outlook to the Future " -- "6.6 Summary and Major Learning" -- "References" -- "Chapter 7 The Internet of Just about Everything: Impact on Agriculture and Food Industry " -- "7.1 Modern Cooking: Forward to the Past" -- "7.1.1 The Role of Robotics and Connectivity" -- "7.2 Everything Is Online and Everyone Is Online—All the Time" -- "7.3 Food and Agriculture: The New Hardware and Software".

"7.3.1 Big Data are Here to Stay" -- "7.3.2 Agriculture and Space Science: The New Connection" -- "7.3.3 Impact on the Food Industry and the Consumer in the Middle" -- "7.4 An Attempt at Peaking Ahead: Will There Still Be an Agriculture or Food Industry?" -- "7.4.1 Bigger Is Not Always Better" -- "7.4.2 Elements that Will Stay and Others that Might Disappear" -- "7.5 Summary and Major Learning" -- "References" -- "Chapter 8 Nutrition: The Old Mantra … the New Un-Word " -- "8.1 Nutrition: What’s All the Fuss about?" -- "8.1.1 The Hottest New Food Trends" -- "8.1.2 The Debate Continues: What’s Good and What’s Not Good for You?" -- "8.1.3 And Here We Go Again: Fasting Can Do You an Awful Lot of Good" -- "8.1.4 A Few Simple Tips When It Comes to Healthy and Happy Eating" -- "8.2 A Bit of Nutrition History" -- "8.2.1 Low and Reduced, Lower and “Reduced-Er”: Low or Reduced Fat " -- "8.2.2 Low or Reduced Salt" -- "8.2.3 Low or Reduced Sugar and No Sugar" -- "8.2.4 Low Saturated Fats, Good Monounsaturated Fats, More Polyunsaturated Fats, and Lots of Ω3 Fats" -- "8.3 Typical Nutrition Controversies" -- "8.3.1 So Many Recommendations…Too Many?" -- "8.3.2 More Controversies" -- "8.4 Food and Claims, Food and Benefits" -- "8.5 Summary and Major Learning" -- "References" -- "Part 3 The New Food World" -- "Chapter 9 A Food Company Transforms Itself " -- "9.1 The Not-So-New Realities " -- "9.1.1 Automation Is Here…For Quite Some Time Actually" -- "9.1.2 The Novel Directions in Food and Agriculture are Governed by Regulatory Involvement" -- "9.1.3 All-Natural Industrial Food Products: The Way Forward? " -- "9.2 From Product to Know‐How Seller: An Encore" -- "9.2.1 Some Assumptions as to How This May Function" -- "9.2.2 What are Possible Consequences for Food Ingredient Suppliers?".

"9.3 Anticipating the Inevitable: Possible Scenarios" -- "9.3.1 Possible Future Models and Scenarios" -- "9.3.2 The Return of Medical Food?" -- "9.4 Reality or Fiction? Reality and Fiction!" -- "9.4.1 A New Manufacturing Reality" -- "9.5 Summary and Major Learning" -- "References" -- "Chapter 10 Food for the Future: A Future for Food " -- "10.1 Proactive Agriculture" -- "10.1.1 What If Agriculture Anticipated Real Food Requirements and Trends?" -- "10.2 Democratized Agriculture" -- "10.2.1 Agrihood" -- "10.2.2 Permaculture" -- "10.2.3 From Large to Small" -- "10.2.4 The Growing Role of Urban Agriculture: Self‐Centeredness or Community Driven?" -- "10.3 Agriculture and Food Manufacture in Exotic Places" -- "10.3.1 An Ice Cream Factory in Greenland?" -- "10.3.2 A Chocolate Factory in Ghana?" -- "10.4 A Future for Food" -- "10.4.1 What about the Role of Restaurants?" -- "10.4.2 Pet Food Is Food, Too" -- "10.4.3 Will We Eat Food in Pill Format?" -- "10.5 Summary and Major Learning" -- "References" -- "Chapter 11 Summary and Outlook " -- "11.1 Introduction" -- "11.1.1 The Role of Agriculture in Today’s Food Industry" -- "11.1.2 Food-Preservation Techniques " -- "11.1.3 Agriculture Is the Main Raw Material Supplier to Be Transformed to Food" -- "11.1.4 Nonfood Uses of Agricultural Raw Materials" -- "11.1.5 Agriculture in a World of Rules and Regulations" -- "11.1.6 Food Raw Materials and Process Became More Sophisticated and Complex" -- "11.2 Water Management in Modern Agriculture" -- "11.2.1 The “Water Reform”" -- "11.2.2 Water Productivity" -- "11.2.3 Water-Related Government Policies " -- "11.2.4 Getting It Right: Policies and Price" -- "11.2.5 Controlling Water Quality" -- "11.3 Innovation in Plant Breeding: High-Quality Plant Raw Materials for the Food Industry ".

"11.3.1 Agricultural Plant Output: The Essential Raw Material Source for the Food Industry".