Intro -- Foreword -- Welcome Message -- Conference Program -- Organization -- General Chair -- Program Chairs -- Publication Chairs -- Publicity Chairs -- Local Organizing Chair -- Program Committee Members -- MMIA 2021 Keynotes -- Understanding Differentiated Internet Use in Older Adults -- Science Wants Hard Numbers About People -- The Numbers Are Probably Wrong -- Oral Presentation Instruction -- Short Paper Presentation Instruction -- Registration -- About Inner Mongolia University -- Contents -- Part I: Multi-modal Informatics for Business and Management Applications -- Economic Analysis on the Tourism Development of Intangible Cultural Heritage Based on Big Data Analysis Technology -- 1 Introduction -- 2 Intangible Cultural Heritage and Tourism Development -- 2.1 Concept of Intangible Cultural Heritage -- 2.2 Intangible Cultural Heritage Tourism -- 3 Classification of Intangible Cultural Heritage Tourism Resources -- 4 Discussion -- 4.1 Questionnaire Design and Analysis of Survey Results -- 4.2 Tourism Economic Theory -- 4.3 Economic Analysis of Intangible Cultural Heritage - Utility Theory -- 4.4 Analysis on the Law of Diminishing Marginal Utility of Intangible Cultural Heritage -- 5 Conclusions -- References -- The Transition from Financial Accounting to Management Accounting in the Era of Artificial Intelligence -- 1 Introduction -- 2 An Overview of Management Accounting -- 2.1 The Meaning of Management Accounting -- 2.2 The Role of Management Accounting -- 3 The Difference Between Management Accounting and Financial Accounting -- 3.1 The Basic Functions of Financial Accounting and Management Accounting are Different -- 3.2 The Information Characteristics of Financial Accounting and Management Accounting are Different -- 3.3 Financial Accounting and Management Accounting Have Different Ways of Thinking.

3.4 Financial Accounting and Management Accounting Have Different Concerns -- 3.5 Different Forms of Information in Financial Accounting and Management Accounting -- 4 The Importance of Transition from Financial Accounting to Management Accounting Under the Background of AI -- 4.1 The Needs of Enterprise Development -- 4.2 Requirements for the Transformation and Development of Financial Management -- 4.3 The Inevitable Trend of AI Development -- 5 The Transition from Financial Accounting to Management Accounting -- 5.1 Promote the Transformation of Corporate Financial Management Concepts -- 5.2 Improve the Professional Quality of Corporate Financial Personnel -- 5.3 Establish an Effective Financial Management System -- 5.4 Strengthen the Construction of Enterprise Financial Information -- 6 Conclusion -- References -- Discussion on the Organic Integration of Innovation and Entrepreneurship Education and Employment Guidance Education Under Internet + -- 1 Introduction -- 2 The Background of Innovation and Entrepreneurship Education -- 3 The Significance of In& -- En Education in Student Life and Learning -- 3.1 Theoretical Significance -- 3.2 Practical Significance -- 4 Internet + Innovation and Entrepreneurship Education Strategy Research -- 4.1 Improve the Status of In& -- En Education in the University Education System -- 4.2 Create a Good Atmosphere for In& -- En -- 4.3 Strengthen the Construction of Teachers in In& -- En Education -- 5 The Integration of Internet + Innovation and Entrepreneurship and Employment Education -- 5.1 Establish a Correct Concept of In& -- En Education -- 5.2 Create an Educational Environment Suitable for College Students' In& -- En -- 5.3 The Construction of a Platform for College Students' In& -- En Education -- 6 Conclusion -- References -- Marine Management Technology Based on Data Analysis.

1 Introduce -- 2 Analysis of Marine Big Data -- 2.1 The Characteristics of Marine Big Data -- 2.2 Application Scenarios of Marine Big Data -- 3 Technologies Applied by Marine Big Data -- 3.1 Data Processing Flow -- 3.2 Data Collection -- 3.3 Big Data Management Technology -- 3.4 Big Data Analysis -- 3.5 Big Data Visualization Technology -- 3.6 Prospects for Marine Big Data Application -- 4 Conclusion -- References -- Analysis of Multi-objective Multimodal Transport Route Planning Based on Genetic Algorithm -- 1 Introduction -- 2 The Definition of Questions -- 3 Methodology -- 3.1 Parameter Coding -- 3.2 Fitness Function -- 3.3 Crossover, Mutation and Choice -- 4 Experimental Results and Analysis -- 5 Conclusion -- References -- Construction of Construction Project Management Informationization Under the Background of "Internet +" -- 1 Introduction -- 2 The Necessity of Information Management in Construction Engineering -- 3 The Role of Construction Project Management in Realizing Internet Informatization -- 3.1 It is Beneficial to Improve the Level of Construction Engineering Management -- 3.2 Save Construction Costs of Construction Projects -- 4 Internet + Construction Engineering Information Construction -- 4.1 Realize Information Integration -- 4.2 Improve Operation Mechanism -- 4.3 Strengthen the Construction of Smart Construction -- 4.4 Application of Information Model Technology -- 5 Conclusion -- References -- Application of BIM Technology in Engineering Cost Management -- 1 Introduction -- 2 Advantages of BIM Technology Application in Construction Cost Management -- 2.1 Integrate Project Cost Management -- 2.2 Improve the Accuracy and Efficiency of Engineering Quantity Calculation -- 2.3 Optimize Corporate Fund Management -- 3 The Application Value of BIM in Engineering Cost Management -- 3.1 Meet the Budget Requirements of Modern Projects.

3.2 Information Expression is More Intuitive and Efficient -- 3.3 Realizing the Sharing of Resources and the Information Transmission of Universities -- 3.4 Effectively Improve the Cost Control Ability in the Design Stage -- 3.5 Really Realize the Goal of the Whole Process Cost Management -- 4 The Specific Application of BIM Technology in Each Stage of Project Cost Management -- 4.1 Decision-Making Stage -- 4.2 Design Phase -- 4.3 Construction Phase -- 4.4 Completion Stage -- 5 Conclusion -- References -- Application of Computer Aided Design Software in Interior Design -- 1 Introduction -- 2 Interior Design Introduction and Process -- 3 Software in Interior Design -- 3.1 Plane Graphics Drawing Software -- 3.2 3D Modeling Software -- 3.3 Photoshop Technical Processing -- 3.4 Image Rendering and Processing -- 4 Conclusion -- References -- E-Commerce Recommendation Algorithm Based on Location Service -- 1 Introduction -- 2 Research on E-Commerce Recommendation Algorithm Based on Location Service -- 2.1 Related Research on Data Processing Technology of Recommendation Algorithm Based on Location Services -- 2.2 Design of Recommendation Algorithm for Personalized E-Commerce System Based on Location Services -- 3 E-commerce Recommendation Algorithm Experiment Based on Location Service -- 3.1 Selection of Experimental Subjects -- 3.2 Experimental Algorithm Flow -- 4 Discussion on E-commerce Recommendation Algorithm Based on Location Service -- 5 Conclusion -- References -- Construction Project Cost Management System Based on Computer Technology -- 1 Introduction -- 2 Method -- 2.1 Project Cost Management -- 2.2 Unit Production Capacity Estimation Method -- 3 Experience -- 3.1 Extraction of Experimental Object -- 3.2 Experimental Design -- 4 Discussion -- 4.1 Scheme Optimization in Design Stage.

4.2 Application Value of BIM Technology in Construction Engineering -- 5 Conclusion -- References -- Visual Analysis of Master's and Doctoral Dissertations on University Ranking in China -- 1 Introduction -- 2 Research Design -- 2.1 Research Tool -- 2.2 Research Purpose -- 2.3 Research Methods -- 2.4 Data Sources -- 3 Analysis of Knowledge Map of Keywords Co-occurrence -- 3.1 Generate the Knowledge Map of Keywords -- 3.2 Generate the Network Map of Keyword Clusters -- 3.3 Organize the Data -- 4 Analysis of Research Hotspots of University Ranking -- 4.1 University Ranking Index System -- 4.2 Comparative Study of University Rankings -- 4.3 American University Rankings -- 5 Conclusion -- References -- Optimization of the Development Path of the Internet Age of E-Commerce -- 1 Introduction -- 2 Method -- 2.1 Experimental Principles of Commodity Information Management System -- 2.2 Strengthen Relevant Skills Training for E-Commerce Technology Talents -- 2.3 Strengthen the Logistics Construction of E-Commerce Platform -- 3 Experiment -- 3.1 Experimental Investigation Objects -- 3.2 Experimental Research Design -- 4 Results -- 5 Conclusion -- References -- The Impact of Digital Currency on Foreign Exchange Management and Countermeasures -- 1 Introduction -- 1.1 The Definition and Classification of Digital Currency -- 1.2 The Current Situation of Regulatory -- 2 The Beneficial Impact of Digital Currencies on Foreign Exchange Management -- 2.1 Strengthen Cross-Border Liquidity and Raise the Level of International Payments -- 2.2 Break the Information Barrier and Improve the Effectiveness of Supervision -- 3 Problems in the Supervision of Digital Currency -- 3.1 Qualitative Difficulties, the Legal Provisions Are Not Clear -- 3.2 Poor Security, Difficult to Trace -- 3.3 Regulatory Concepts and Attitudes Vary from Country to Country -- 4 Feasibility Proposal.

4.1 Legislative Guarantee, Improve System Construction.