Cover image for Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
ISBN:
9781292016627
Title:
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Author:
Saunders, Mark, 1959-, author.
Edition:
Seventh edition.
Physical Description:
xxvi, 741 pages : color illustrations ; 27 cm.
Series:
Always learning
General Note:
Revised edition of Research methods for business students, 2012.
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Format:
Regular print
Publication Date:
2016
Publication Information:
Harlow

Pearson Education,

2016.