by
O'Toole, William, 1951- 1951-, author.
Call Number
394.2068 OTO
Publication Date
2021
Format:
Electronic Resources
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by
O'Toole, William.
Call Number
394.2068 OTO
Publication Date
2010
Summary
Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as : the process of creating a feasibility study events forecasting models and cost/benefit analysistypes of events (exhibitions, sports, festivals) and their benefits and returns project management tools for measuring return on investment. Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.
Format:
Electronic Resources
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0.0776
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