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Events feasibility and development [electronic resource] William O'Toole.
ISBN:
9780080940595
Title:
Events feasibility and development [electronic resource] William O'Toole.
Author:
O'Toole, William.
Personal Author:
Publication Information:
Hoboken : Taylor and Francis, 2010.
Physical Description:
1 online resource (357 p.)
Series:
Events Management
General Note:
Description based upon print version of record.
Contents:
Cover; Events Feasibility and Development; Copyright; Contents; Foreword; About the Author; Series Preface; Introduction; Section 1: Strategic feasibility and development; Chapter 1: Event Strategy; Introduction; 1.1. Strategy checklist; 1.2. The event portfolio as an asset; 1.3. Cascade of objectives; 1.3.1. Strategic objective: Nation building through networks of common interests; 1.3.2. Keeping the tourist at home; Discussion topics; Chapter 2: Preparing the Strategy; Introduction; 2.1. Decision criteria; 2.2. Situation analysis; 2.2.1. The limitations of the SWOT analysis
2.3. Stakeholder consultation2.4. The strategy template; 2.5. Legal and regulatory environment; 2.6. Venues; 2.6.1. Event suppliers of goods and services; 2.6.2. Event companies and event staff; 2.6.3. Event competency; 2.6.4. Past events; Discussion topics; Chapter 3: Event Support: Directing the Development; Introduction; 3.1. Event support; 3.1.1. Develop the event; 3.1.2. Devolve the event; 3.1.3. Close the event; 3.2. Event typology; 3.2.1. Community events; 3.2.2. Official events (also called civic events); 3.2.3. Major events; 3.2.4. Business events; 3.2.5. Special or touring events
Discussion topicsChapter 4: Implementation of the Strategy; Introduction; 4.1. Events unit; 4.1.1. Events unit: scope of work; 4.1.2. Events development position; 4.2. Events agencies; 4.2.1. EventBritain; 4.2.2. EventScotland; 4.2.3. Dubai Event Management Corporation; 4.2.4. EventsNSW; 4.2.5. Other countries; Discussion topics; Chapter 5: Techniques and Tools for Events Development; 5.1. Bidding and requests for tender; 5.1.1. Assessment of the tender; 5.2. Flagship events; 5.3. Integrated country promotion; 5.4. The events precinct; 5.5. Licensing; 5.6. Events forum; Discussion topics
Chapter 6: Building Competency: Associations, Awards and TrainingIntroduction; 6.1. Event associations; 6.2. Event awards; 6.3. Event manual; 6.4. Building competency: event education and training; Section 1: conclusion; Discussion topics; Section 2: Management Feasibility and Development; Chapter 7: Management Models and the Business Case; Introduction; 7.1. A model, processes, system or a body of knowledge; 7.2. The event management environment: complexity and uncertainty ; 7.3. Phases of event management and the event life cycle; 7.4. Intangibility of outcomes; 7.5. The business case
Discussion topicsChapter 8: Setting up the Management System; Introduction; 8.1. Event project methodology; 8.2. Management framework as a spreadsheet; 8.2.1. Contents page; 8.2.2. The scope; 8.2.3. The organisation structure; 8.2.4. The stakeholder list; 8.2.5. Work breakdown structure; 8.2.6. The schedule: milestones; 8.2.7. The resources; 8.2.8. The budget; 8.2.9. The programme; 8.2.10. The risk register; 8.2.11. The site map; 8.2.12. The event checklist; 8.3. The developing event: a maturity model; Conclusion; Discussion topics; Chapter 9: Event Management Processes; Introduction
9.1. From domains to a process model
Subject Term:
Format:
Electronic Resources
Electronic Access:
Click here to view ebook
Publication Date:
2010
Publication Information:
Hoboken : Taylor and Francis, 2010.