Case Based Research in Tourism, Travel, Hospitality and Events.

ISBN:

9789811646713

Title:

Author:

Sigala, Marianna.

Personal Author:

Sigala, Marianna.

Physical Description:

1 online resource (503 pages)

Contents:

Case Based Research in Tourism, Travel, Hospitality and Events -- Foreword -- Contents -- List of Figures -- List of Tables -- Part I: Introduction -- Chapter 1: Case Study: An Underestimated Research and Pedagogical Method -- Introduction: Scope and Aims of the Book -- Case Study as a Research Method -- Case Study as a Pedagogical Method -- Book Content and Structure: How to Use the Case Studies -- Acknowledgments and Thanks -- References -- Part II: Experiences -- Chapter 2: Designing Servicescape and Experience with Art: Learnings from The d'Arenberg Cube, Australia -- Introduction -- Background: The d'Arenberg Cube Is Not Just a "Building" -- Servicescape Design: Theory and Practice at the d'Arenberg Cube -- External Design and Surrounding Areas -- Interior Design: Ambience, Functionality and Décor of the Interior Space -- Special Ambient Conditions -- Scents -- The Musicscape -- Visuals: Cartoons and Lighting -- Embedding Art into Servicescape Design for Designing Experiences -- Art to Be Consumed -- Art to Be Commoditised -- Art to Be Co-created -- Art as a Catalyst of Transformative Value -- Managing Servicescapes: Challenges for the d'Arenberg Cube -- Construction Limitations and Regulations -- Visitor Flow Management -- Managing Customer Expectations and Mixology -- Addressing the Next New Normal -- Servicescape Design and Human Behaviour -- Conclusions: Summarising the Business Dilemmas -- A. Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Suggested Questions and Indicative Answers -- References -- Additional Reading -- Chapter 3: A Day in the Life of Guest Experience Stagers: The Saffire Freycinet Experience -- Introduction -- The Saffire Freycinet Experience: Instructions and Case Study -- Before Arriving: Getting Guests Excited -- Welcome to Saffire Freycinet.

The Private Pavilion -- Over a Whisky -- Goodbye Until Next Time -- Discussion and Questions -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Individual/Group Work: In Class Discussion -- Group Work: Personalisation Role Play -- Group Work: Servicescape Mood-Board -- Group Work: Service Blueprinting Infographic -- Assessment -- Analysis of Teaching Objectives -- The Hotel Experience -- Guest Journey and Service Blueprinting -- Hotel Experience Quality -- Staging, Co-creating and Managing Hotel Experiences -- Additional Readings -- Chapter 4: Extraordinary (Memorable) Experiences in Events: The Case of Skylighter Fireworx, Australia -- Introduction -- Background -- The Showmanship -- The Skylighter Experience -- Behind the Scenes -- Hiring the Right People -- Taking Care of the Team -- The Rock Star Syndrome -- Focusing on Sustainability -- Challenges -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Individual or Group Assessments (Formative & -- Summative) -- In-Class Activities -- Example Responses -- References -- Suggested Readings -- Chapter 5: Boom Then Bust at the George Hotel -- Introduction -- Literature Review Ethnocentric, Polycentric, and Geocentric Human Resource Management Strategies -- Cross Cultural Communication -- Virtual Teams and Communication -- Discussion a Good Beginning -- The Declining Years -- Where to from Here? -- Phone a Friend? -- The Best Laid Plans of Mice and Men -- Conclusion -- Appendix 5.1 LHG Organisation Chart -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Methodology -- Teaching Activities -- Teaching Activity #1 -- Teaching Resources -- Teaching Activity #2 -- Teaching Resources.

Teaching Activity #3 -- Teaching Activity #3 Teaching Resources -- References -- Chapter 6: High-End Restaurants During COVID-19: The Beginning of a New Fine-Dining Era? -- Introduction -- Background -- COVID-19 - A Key Milestone for the Global Restaurant Sector -- Business Model Canvas -- High-End Restaurants During COVID-19 -- Strengthened Collaboration with the Local Supply Chain -- Distribution Mode -- Solution-Oriented Adaptation of the Offering -- Increased Focus on Health and Safety -- Virtualisation of Dining and Cooking Experience -- Looking to the Future -- Your Challenge -- A. Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Example Responses -- Appendix 6.1 Suggested Business Model Canvas Template -- References -- Further Reading -- Part III: Operations -- Chapter 7: The Power of Words: A Case Study of Service Language in an Australian Five-Star Hotel -- Introduction -- Design and Method -- The Context/Scenario -- Front Desk -- Concierge and Porters -- The Restaurant -- Discussion -- Research Activities -- Essay/Presentation -- Project/Communication Training Strategy -- Conclusion -- A. Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Theoretical Framework -- Interpreting the Service language Model -- Indicative Responses to Research Activities -- Essay/Presentation -- Project/Communication Training Strategy -- Conclusion -- References -- Recommended Reading -- Chapter 8: Hidden Factors: Operations Management Implications for the Hayman Island Resort -- Introduction -- Design/Method -- The Whitsunday Region -- The Whitsundays Accommodation Market Overview and Findings -- InterContinental Hayman Island Resort -- Discussion and Activities -- Research Activities -- Essay/Presentation.

Project/Development of Operations management Plan -- Conclusion -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach -- References -- Recommended Readings -- Chapter 9: Hotel Revenue Management Strategy - Impacts and Consequences of Changes in Management -- Introduction -- Scenario -- The Landorn Hotel Wollongong -- The Landorn International Brand -- Literature Review -- Discussion -- Alec's Worries Increase When Profits Decrease -- Do We Already Have a Solution in Place Somewhere? -- Business Problem and Questions -- Conclusion -- Teaching Note -- Case Summary -- Target Audience -- Teaching and Learning Objectives -- Teaching Approach and Strategy -- Theoretical Perspectives for Guiding Students' Discussion -- Individual or Group Work: In Class Discussion -- Assessment: Business Report or Group Presentation -- References -- Additional Reading Material -- To Know More About Each Market -- To Know More About Automated Revenue Management Systems -- Additional Reading -- Chapter 10: The Expansion of MexHospitality: Exploring the Ethical Implications of Hospitality Outsourcing -- Introduction -- Background -- MexHospitality -- Difficult Times Call for Difficult Decisions -- Outsourcing in Mexico -- A Difficult Vote -- Discussion -- Teaching Note -- Case Summary -- Target Audience -- Teaching Approach and Strategy -- Teaching Plan -- Pedagogical Strategies -- Trigger Questions -- Analysis -- References -- Suggested Readings and Resources -- Chapter 11: Exploring the Relationship Between Hotel Classification System and Service Quality: A Case Study of the Indian Hotel Industry -- Introduction -- Hotel Service Quality -- What Is the Hotel Classification System? -- Benefits of the Classification Process -- Hotel Classification Process in India -- Historical Background of the Hotel Rating System.

Types of Hotel Rating Systems -- Official Hotel Rating System -- Unofficial Hotel Rating System -- The Scenario of Classified Hotels in India -- Methodology -- The Instrument Used -- Sampling -- Source of the Data -- Data Collection -- Data Analysis -- Comparison of Perceptions About the Hotel Classification System Between Unclassified and Classified Hotel Managers -- Conclusion -- A. Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach and Strategy -- Analysis of Data -- Example Responses -- Suggested Group Activity -- References -- Suggested Readings -- Part IV: Technologies -- Chapter 12: How to Design a Smart Tourism Destination: The Case of Granada -- Introduction -- Background: e-GRANADA, a Smart Tourism Destination Program -- Theoretical Background: Smart Cities and Smart Tourism Destinations (STDs) -- Smart Cities -- Smart Tourism Destinations (STDs) -- STDs in Practice: The White Paper on Smart Tourist Destinations in Spain -- Technological Solutions for STDs -- Examples of STDs in Spain -- Barcelona -- Malaga -- Santander -- Benidorm -- The Perception of Academics and Experts of the Benefits of Using Technology in Tourism Destination -- Business Problems and Questions -- Conclusions -- Teaching Note -- Case Summary -- Teaching and Learning Objectives -- Target Audience -- Teaching Approach -- References -- Additional Reading -- Smart Cities and Smart Tourism Destinations: Definitions and Applications -- The Role of Technology in Smart Tourism Destinations -- Tourist Behavior in Smart Environments -- Chapter 13: Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia -- Introduction -- Suburban Tourism -- Digital Tourists -- Social Exchange Theory -- Background and Findings -- Tourism in WA -- Tourism in the City of Joondalup, WA.

City of Joondalup's Connectivity to Perth and Greater WA.

Local Note:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term:

Hospitality industry-Case studies.

Tourism-Case studies.

Added Author:

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2022

Publication Information:

Singapore :

Springer Singapore Pte. Limited,

2022.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.

The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.

Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE)

There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally.

Professor Xander Lub, President, EuroCHRIE

The book inspires educators and students. The cases provide context to students' learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching.

Professor Brian King, Chair, THE-ICE Assessment Panel

The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice.

Dr Paul Whitelaw, Academic Director, Southern Cross University

This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of "real world issues", the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Author Notes

Prof Marianna Sigala

Dr Marianna Sigala is a Professor at the University of South Australia and the Director of the Centre for Tourism & Leisure Management. She is a widely published and multi-awarded authority with research interests including services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She has a long record of leadership and participation in international research projects (e.g., E.U. and the Council of Europe). She is a past President of EuroCHRIE and a past member of the executive board of ICHRIE and IFITT. She currently serves on the executive board of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-InChief of the Journal of Hospitality & Tourism Management. In 2016, she was awarded the prestigious EuroCHRIE Presidents' Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.

Anastasia Yeark CMgr MIMLAnastasia Yeark is a Chartered Manager (Australian Institute of Managers and Leaders) and an Academic Head of the Strategy and Operations Discipline at Kaplan Business School. She holds a Masters of Business, a Bachelor in International Hotel and Tourism Management and has a decade worth of leadership experience in the hospitality industry. Her current passion lies within the higher education industry and curriculum design. Since 2017, Anastasia has been representing Kaplan Business School at CAUTHE as a chapter director, and in 2019, she was appointed as CAUTHE executive committee member.

Dr Rajka Presbury

Dr Rajka Presbury coordinates the scholarship activities at Blue Mountains International Hotel Management School (BMIHMS) at Torrens University. Before joining academia, Dr Presbury gained extensive professional experience in the hotel sector and had held several management positions in Banqueting Services, Restaurant, and Event Sales and Conventions. Rajka is an auditor for the International Centre for Excellence in Tourism and Hospitality Education (THE ICE): www.the-ice.org.

Dr Marcela Fang

Dr Marcela Fang is a management lecturer in the Faculty of Higher Education at William Angliss Institute, where she teaches strategic management, leadership and innovation. Her experience includes lecturing, design and development of curriculum for higher education and industry settings. Marcela's research focuses on leadership, leadership development, evaluation of higher education and training programs, strategy and innovation.

Prof Karen A. Smith

Prof Karen A. Smith is an Associate Dean in the Wellington School of Business and Government, Victoria University of Wellington, where she is also a Professor of Tourism Management and teaches tourism and event management. She has co-edited four books and journal articles on a range of tourism and volunteer management areas. She makes extensive use of case studies in teaching and curriculum design.