Summary
Addressing the management topic of marketing, this text suggests ways to increase restaurant sales and start an existing customer base to build customer loyalty and increase the frequency of their visits. It shows the reader how to educate guests on what they like about you; implement frequent diner and other business-enhancing programmes; and get everyone in town to talk about your restaurant - and say what you want them to say.
BILL MARVIN, "The Restaurant DoctorTM," is an advisor to service-oriented organizations across North America. Bill is the founder of Effortless, Inc., a management research/education company, and Prototype Restaurants, a hospitality consulting group. He earned a degree in Hotel Administration from Cornell University.
A veteran of the foodservice industry, Bill has managed hotels, institutions, and clubs and owned full service restaurants. His professional curiosity and practical experience enable him to understand the human factors common to the growth and success of every type of business.
He is a member of the Council of Hotel and Restaurant Trainers and the National Speakers Association. Bill has been a featured guest on Hospitality Television and writes a regular column in the trade magazines of several industries. In addition to his private consulting practice, he logs 150,000 miles a year delivering corporate keynotes and conducting staff and management seminars in the United States and Canada.
