Gamification for tourism / edited by Feifei Xu and Dimitrios Buhalis.

ISBN:

9781845418250

9781845418243

9781845418236

Title:

Gamification for tourism / edited by Feifei Xu and Dimitrios Buhalis.

Author:

Xu, Feifei, 1974- editor.

Physical Description:

1 online resource (xvi, 290 pages) : illustrations (chiefly color)

Series:

Aspects of tourism ; 92

Contents:

Intro -- DOI https://doi.org/10.21832/XU8212 -- Contents -- Figures and Tables -- Contributors -- 1 Introduction: Gamification in Tourism -- The Cutting-Edge Trend in Tourism -- Part 1 Gamification Theories -- 2 Gamification, Game Mechanics, Game Thinking and Players' Profile and Life Cycle -- 3 Understanding Games and Gamified Experiences: The MAPS-AIM Model -- 4 Gamification: Practices, Benefits and Challenges -- Part 2 Gamification Application and Case Studies -- 5 Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model

6 Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences -- 7 Destination Marketing via Gamification: A Case Study of the Austria Adventure Game -- 8 Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal -- 9 Advergaming in Tourism: Spanish Cases -- 10 Pokémon GO: Serious Leisure and Game-Playing Tourists -- 11 Playfulness and Game Play: Using Geocaching to Engage Young People's Well-being in a National Park -- 12 Gamification: Augmented Reality, Virtual Reality Games and Tourism Marketing Applications -- 13 Conclusion -- Index

Local Note:

eBooks on EBSCOhost

Subject Term:

Tourism -- Marketing.

Gamification.

Added Author:

Xu, Feifei, 1974-

Buhalis, Dimitrios,

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2021

Publication Information:

Bristol, UK ;

Blue Ridge Summit, PA :

Channel View Publications,

[2021]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Author Notes

Feifei Xu is Professor in Tourism Management, Tourism Department, Southeast University, Nanjing, China. She is an Associate Editor of Tourism Review. She has worked in the tourism field for 20 years. Her research interests include sustainable tourism and eTourism with a particular focus on gamification.

Dimitrios Buhalis is a Professor, the Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research at Bournemouth University Business School, UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries. His research launched the eTourism field and now focuses on SMART and real time tourism. He is the Editor in Chief of Tourism Review.

Reviews (1)

Choice Review

Given the pervasiveness of smartphones and casual gaming, the public appetite for gamified experiences is unlikely to wane anytime soon. This volume, edited by Xu (Southeast Univ., Nanjing) and Buhalis (Bournemouth Univ.), explores how gamification used in the tourism, hospitality, and travel industries engages, motivates, and rewards participants through mediated activities and experiences. The excellent introduction, "Gamification in Tourism," is suitable for all readers interested in this topic, regardless of industry or major. Chapter 3 presents a specific analysis of the MAPS-AIM model of game design for urban exploration of Abu Dhabi. This model combines MDA (mechanics, dynamics, and aesthetics) and MAST (mechanics, aesthetics, story, and technology) to conceptualize and promote game design choices that work together to enrich players' experiences. The thoughtful, successful applications of game theory can help avoid what Michael Hanus and Jesse Fox termed "'pointsification' . . . systems that add nothing more than a scoring system to a non-game activity" (p. 15). The volume delivers a wealth of case studies from all over the world, including original applications and games, participation through third-party apps (e.g., Pokémon Go), and adaptations of existing technologies (e.g., geocaching). Summing Up: Highly recommended. Lower- and upper-division undergraduates. Graduate students, faculty, and professionals. Students in two-year technical programs. --Lauren deLaubell, SUNY Cortland

1 Feifei Xu & Dimitrios Buhalis: Introduction: Serious Games and the Gamification Trend in TourismFeifei Xu; Dimitrios Buhalis

Part 1: Gamification Theories

2 Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players Life CycleDemos Parapanos; Eleni Michopoulou

3 Russell Williams: Understanding Games and Gamified Experiences: The MAPS-AIM ModelRussell B. Williams

4 Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and ChallengesYe (Sandy) Shen; Marion Joppe

Part 2: Gamification Application and Case Studies

5 Zuhal Cilingir & Ya#351;ar Gultekin: Gamification Applications in Hospitality and Airline Industries: a Unified Gamification ModelZuhal Çilingir Ük; Ya#351;ar Gültekin

6 Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer ExperiencesMarianna Sigala; Elin Nilsson

7 Feifei Xu and Shaojin Li: Gaming and Branding, a Case Study of Austria Adventure GameFeifei Xu; Shaojin Li

8 Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Madeira, PortugalLuiz Pinto Machado

9 Pablo Garrido-Pintado: Advergaming in tourism: Spainish CasesPablo Garrido-Pintado

10 Russell Williams: Pokémon GO: Serious Leisure and Game-Playing Tourists.Russell B. Williams

11 Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People's Wellbeing in a National ParkSara MacBride-Stewart; Clare Parsons; Ilona Carati

12 Evrim Celtek: Gamification: Augmented Reality, Virtual Reality and Tourism Marketing ApplicationsEvrim Çeltek

13 Feifei Xu & Dimitrios Buhalis: ConclusionFeifei Xu; Dimitrios Buhalis

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Summary

Summary

Author Notes

Reviews (1)

Choice Review

Table of Contents